Hybrid CRM Specialist

at CarTrawler

• Job title: CRM Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud, SQL, Tableau
• Location requirements: Hybrid, Dublin, Ireland

About the role

• CRM Specialist managing digital marketing campaigns for CarTrawler. Collaborating with partners and internal teams to optimize campaign performance and drive commercial success.

Responsibilities

• Serve as the primary CRM and digital marketing expert within the Trading Squad, delivering turnkey campaign solutions that meet partner and brand objectives.
• Provide expert guidance on digital acquisition strategies, ensuring best-in-class service for internal brands and external partners.
• Leverage knowledge of platforms (e.g., Salesforce Marketing Cloud, CMS, widgets, microsites) to execute campaigns effectively, even without deep technical support.
• Own the end-to-end detail of campaign execution, ensuring alignment on key elements such as client ID management, landing page URLs, compliance, and customer journey consistency.
• Collaborate closely with the Trading Squad Lead to deliver rapid and high-quality support for time-sensitive marketing needs.
• Conduct QA on all campaign elements to maintain the highest standards of delivery.
• Surface new opportunities by partnering with CRM, MarTech, Revenue Enablement team to proactively address partner needs.
• Translate insights from high-performing campaigns into strategic recommendations and future planning inputs.
• Build strong, trust-based relationships with squad leaders, partners, and cross-functional team members.
• Translate partner and commercial requirements into high-quality briefs for CRM, campaign, merchandising, display, and other teams.
• Act as a bridge between partners and internal teams to ensure aligned delivery of marketing and CRM goals.
• Support the delivery of the CRM testing roadmap by executing structured A/B and multivariate tests across email and lifecycle campaigns, ensuring insights are clearly documented and shared with key stakeholders.
• Contribute to CRM innovation by proactively identifying new testing opportunities, generating ideas to improve engagement and conversion, and leveraging performance data to shape future test hypotheses.
• Collaborate with cross-functional teams (Revenue Enablement) to implement and scale winning test variations, championing a culture of experimentation and continuous improvement in CRM strategy.
• Define and track KPIs across all CRM and repeatable campaign activities.
• Deliver consistent and timely performance reports to line managers, squad leads, and partners.
• Identify areas for operational efficiency and streamline CRM execution processes.

Requirements

• Minimum 3 years’ experience in digital marketing, supported by a strong academic grounding in marketing or a related field (preferably at third-level education).
• Proficient in using Salesforce Marketing Cloud and CMS platforms; familiarity with AMPscript, SQL, or HTML is advantageous.
• Proven track record of delivering against key digital marketing metrics, including acquisition, retention, churn reduction, conversion, ROI, incremental revenue, and gross margin optimisation.
• Strong experience working in cross-functional teams and managing diverse stakeholder expectations in a fast-paced, performance-driven environment.
• Highly analytical, with advanced Excel skills; experience with data visualisation tools such as Tableau is a plus.
• Demonstrates a deep curiosity and passion for solving customer problems through data-driven marketing and CRM innovation.
• Excellent project management and organisational skills, with the ability to manage multiple priorities independently.
• Strong verbal and written communication skills, with the ability to translate complex information into clear, actionable insights.
• Collaborative team player who builds effective relationships across departments and contributes to a high-performance culture.
• Passionate about marketing, brand building, and delivering outstanding customer experiences that drive commercial value.

Benefits

• Annual Bonus
• Pension Scheme
• Income Protection
• Life Assurance
• Subsidized Canteen
• Flexible Working
• Work from Abroad
• Sports & Social
• Bike to Work
• Travel Tax Saver
• Annual Leave
• Company Days
• Friday Unplugged
• Menstrual & Menopause Leave
• Marriage & Civil Partnership Leave
• Volunteer Days
• Subsidized Health Insurance
• EAP
• Flu Vaccines
• Health Stations