Hybrid CRM Specialist

at HFM

• Job title: CRM Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Larnaca, Cyprus

About the role

• CRM Specialist developing and executing omnichannel marketing automation campaigns for a multi-asset broker. Focused on client acquisition and retention with data-driven strategies.

Responsibilities

• Develop and execute data-driven campaigns aligned with client lifecycle stages and business objectives.
• Plan, manage, and implement the overall CRM strategy.
• Design and build multi-stage, omnichannel journeys focused on conversion, retention, reactivation, onboarding, education, and loyalty.
• Use behavioural and trading data to deliver personalised, contextually relevant communications.
• Localise customer journeys based on market and regional insights.
• Create dynamic segmentation journeys leveraging trading behaviours, demographics, psychographics, and platform interactions.
• Utilise dynamic content and conditional logic for advanced personalisation.
• Responsible for end-to-end setup and management of journeys using platforms such as Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar.
• Configure, maintain, and optimise CRM platforms and data structures to ensure scalability, accuracy, and compliance.
• Partner with CRM, Content, Design, Product, and Analytics teams to align messaging, timing, and targeting.
• Monitor and analyse campaign performance, engagement metrics, and user behaviour.
• Conduct A/B and multivariate testing across journeys, content, and messaging to enhance ROI and client experience.
• Continuously optimise lifecycle journeys to reduce time-to-value, increase activation, and strengthen retention.
• Maintain dashboards and performance reports linking CRM activity to business KPIs.

Requirements

• 3+ years of hands-on CRM experience with a proven track record of building and launching omnichannel marketing automation campaigns within the Forex industry.
• Deep understanding of client behaviour, regulatory requirements, and industry dynamics, is a must.
• In-depth knowledge of client lifecycle marketing, personalisation, segmentation, and data-driven CRM strategies.
• Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Solitics, Optimove, etc.).
• Strong analytical and project management skills with the ability to prioritise and manage multiple initiatives in a fast-paced environment.
• Fluency in English is required (additional languages are a plus).
• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
• Exceptional attention to detail, communication skills, and experience in A/B testing.
• Applicants must be eligible or have legal authorization to work in the country where the position is based.

Benefits

• Hybrid Work Model (up to 2 days working from home).
• 22 days of Annual Leave (reaching up to 30 days per year based on years’ service)
• Comprehensive Health & Life Insurance (from day one!)
• Friday afternoons off in Summer (July & August)
• Birthday Leave
• Gym Membership (Larnaca)
• Referral Bonus
• Paid Time Off for Training & Education