Product Business Developer in B2C department driving growth and innovation across 24 markets in consumer electronics. Focus on product marketing and customer engagement for Laser Printers and Toner.
Responsibilities
Market Segmentation and Mapping with the Canon Product and Solution portfolio focusing on Laser Printers and Toner
Implement product marketing strategy, develop product USP and positioning
Product lifecycle management, phase in, phase out, end of life and generic product promotions
Define operational marketing plans, objectives and KPIs and monitor business results
Develop regional and local pricing strategy
Translate Pan European promotions and develop and implement new promotions in cooperation with DRBG
Coordinate product demonstrations, In-store Product training in cooperation with channel marketing
Requirements
Solid sales and/or marketing experience focusing on consumer electronics
Marketing, Business or other related degree of advantage
Market as well as reasonable product knowledge
Experience in multinational companies – preferably in CEE region
Fluent business English, any other CEE languages are of advantage
Entrepreneurship
Analytical and conceptual strengths
Proactive and result driven
Strong communication, relationship building and team orientation
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