Hybrid Product Business Developer, B2C

Posted 3 weeks ago

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About the role

  • Product Business Developer in B2C department driving growth and innovation across 24 markets in consumer electronics. Focus on product marketing and customer engagement for Laser Printers and Toner.

Responsibilities

  • Market Segmentation and Mapping with the Canon Product and Solution portfolio focusing on Laser Printers and Toner
  • Implement product marketing strategy, develop product USP and positioning
  • Product lifecycle management, phase in, phase out, end of life and generic product promotions
  • Define operational marketing plans, objectives and KPIs and monitor business results
  • Develop regional and local pricing strategy
  • Translate Pan European promotions and develop and implement new promotions in cooperation with DRBG
  • Coordinate product demonstrations, In-store Product training in cooperation with channel marketing

Requirements

  • Solid sales and/or marketing experience focusing on consumer electronics
  • Marketing, Business or other related degree of advantage
  • Market as well as reasonable product knowledge
  • Experience in multinational companies – preferably in CEE region
  • Fluent business English, any other CEE languages are of advantage
  • Entrepreneurship
  • Analytical and conceptual strengths
  • Proactive and result driven
  • Strong communication, relationship building and team orientation

Job title

Product Business Developer, B2C

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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