Hybrid SVP, Sales and Marketing

Posted last month

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About the role

  • SVP of Sales & Marketing leading Campspot's B2B revenue engine. Overseeing sales, marketing activities and strategy for campground software business.

Responsibilities

  • Own all new logo and expansion sales for Campspot’s B2B software, across both inbound and outbound motions.
  • Lead, coach, and scale a high-performing sales team, including at least one layer of frontline sales managers.
  • Define and refine the sales process from prospecting through close, ensuring consistency, discipline, and clear stage definitions.
  • Build and scale a robust outbound engine (phone, email, events) targeted at independently owned campgrounds and other outdoor hospitality businesses, as well as more complex multi-location and enterprise accounts.
  • Optimize territory design, quota setting, and compensation plans to drive performance while reinforcing the right behaviors.
  • Use pipeline and funnel analytics to forecast accurately, identify bottlenecks, and drive continuous improvement.
  • Develop and execute an integrated marketing strategy aligned to revenue, pipeline, and market share goals.
  • Oversee demand generation across digital and offline channels (SEO, SEM, paid social, email, outbound programs, tradeshows/events), balancing experimentation with ROI discipline.
  • Partner closely with Product Marketing to sharpen positioning, pricing, and messaging for campground operators, and to ensure impactful product launches and feature adoption.
  • Elevate the Campspot brand through thought leadership, content, industry partnerships, and PR to solidify our category leadership in outdoor hospitality.

Requirements

  • 10+ years of professional experience in B2B software, including material leadership experience over both Sales and Marketing functions.
  • Proven experience managing a team of at least 15 direct and indirect reports, including at least one layer of managers.
  • Meaningful ownership of new business sales and pipeline generation in a SaaS context, including both inbound and outbound motions and experience selling systems of record or mission-critical platforms.
  • Demonstrated ability to build or significantly transform a GTM organization—playbooks, territories, comp plans, hiring profiles, and change management.
  • Strong analytical and critical reasoning skills; comfortable interpreting data, building dashboards, and using insights to inform strategy.
  • Executive presence and communication skills; confident presenting to boards, investors, and C-suite customers.
  • Low-ego, team-first leadership style with a track record of building trust across functions.
  • Bachelor’s degree required.

Benefits

  • Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
  • 401(k) plan with employer match
  • Flexible and casual work environment with flexible time off
  • Employee camping credit to encourage getting outdoors and experiencing our product!

Job title

SVP, Sales and Marketing

Job type

Experience level

Lead

Salary

$150,000 - $225,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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