About the role

SVP of Sales & Marketing leading Campspot's B2B revenue engine. Overseeing sales, marketing activities and strategy for campground software business.

Responsibilities

Own all new logo and expansion sales for Campspot’s B2B software, across both inbound and outbound motions.
Lead, coach, and scale a high-performing sales team, including at least one layer of frontline sales managers.
Define and refine the sales process from prospecting through close, ensuring consistency, discipline, and clear stage definitions.
Build and scale a robust outbound engine (phone, email, events) targeted at independently owned campgrounds and other outdoor hospitality businesses, as well as more complex multi-location and enterprise accounts.
Optimize territory design, quota setting, and compensation plans to drive performance while reinforcing the right behaviors.
Use pipeline and funnel analytics to forecast accurately, identify bottlenecks, and drive continuous improvement.
Develop and execute an integrated marketing strategy aligned to revenue, pipeline, and market share goals.
Oversee demand generation across digital and offline channels (SEO, SEM, paid social, email, outbound programs, tradeshows/events), balancing experimentation with ROI discipline.
Partner closely with Product Marketing to sharpen positioning, pricing, and messaging for campground operators, and to ensure impactful product launches and feature adoption.
Elevate the Campspot brand through thought leadership, content, industry partnerships, and PR to solidify our category leadership in outdoor hospitality.

10+ years of professional experience in B2B software, including material leadership experience over both Sales and Marketing functions.
Proven experience managing a team of at least 15 direct and indirect reports, including at least one layer of managers.
Meaningful ownership of new business sales and pipeline generation in a SaaS context, including both inbound and outbound motions and experience selling systems of record or mission-critical platforms.
Demonstrated ability to build or significantly transform a GTM organization—playbooks, territories, comp plans, hiring profiles, and change management.
Strong analytical and critical reasoning skills; comfortable interpreting data, building dashboards, and using insights to inform strategy.
Executive presence and communication skills; confident presenting to boards, investors, and C-suite customers.
Low-ego, team-first leadership style with a track record of building trust across functions.
Bachelor’s degree required.

Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
401(k) plan with employer match
Flexible and casual work environment with flexible time off
Employee camping credit to encourage getting outdoors and experiencing our product!