Strategic BD Manager responsible for managing agency partnerships to increase Lamudi's account growth. Driving initiatives, field execution, and market intelligence while establishing trust with decision - makers.
About the role
- Senior Conversion Rate & Experimentation Manager focused on driving commercial impact for Allica Bank. Responsible for CRO strategies and experimentation to enhance landing pages and conversion rates.
Responsibilities
- Own and maintain a prioritised CRO and experimentation roadmap across Allica's key acquisition journeys, grounded in data and tied to commercial impact
- Diagnose conversion issues across messaging, UX, form design, trust signals, and page structure using analytics platforms (GA4, Heap, HubSpot), session data, and qualitative insight
- Design structured experiments with clear hypotheses, measurement frameworks, and decision criteria and read them out with commercial precision
- Build, ship, and iterate on landing pages, forms, calculators, quizzes, and multi-step journeys in HubSpot CMS using AI-assisted front-end development (HTML/CSS/JS) to accelerate production without sacrificing quality
- Apply AI tools (Claude, ChatGPT) throughout: ideation, copy, wireframing, code generation, QA, and analysis with the judgment to know when AI output is good enough and when it isn't
- Maintain high standards for page speed, mobile performance, accessibility, and compliance with financial promotions requirements
- Own the integrity of tracking and analytics across the full acquisition funnel GA4, Heap, tag manager, HubSpot.
- Ensure clean, reliable data across the full journey: offsite source → web → CRM, including tracking, field mapping, lead qualification, and routing logic
- Monitor performance across the funnel through to pipeline and revenue, not just top-of-page metrics
- Debug attribution and implementation issues independently, without needing to escalate every anomaly
- Work closely with Brand, Product Marketing, Sales, Data, CRM, Legal, and Compliance to deliver experiments that are fast, on-brand, and compliant
- Document, communicate, and socialise test plans, decisions, results, and implementation details findings across the full marketing mix so learnings compound across the organisation rather than staying siloed within the CRO function.
- Bring commercial framing to stakeholder communications: what we tested, what we learned, what it's worth
Requirements
- Proven track record running structured CRO or experimentation programmes with measurable impact on conversion, lead quality, or pipeline
- Strong experience with SME or B2B leads generation landing pages, forms, calculators, and multi-step flows
- Solid working knowledge of GA4, Heap, HubSpot, and/or comparable analytics and attribution tools
- Comfortable with front-end development (HTML/CSS/JS) - you can ship things, not just brief them
- Hands-on, fluent user of AI coding and content tools; you have a clear point of view on where they add genuine leverage
- Experience in a regulated environment financial service preferred but not essential
- Deeply curious: you want to understand why users behave the way they do, not just what the numbers say
- Strategically grounded but execution-led: you form a view quickly and move
- Commercially oriented: you tie your work to pipeline and revenue, not abstract conversion metrics
- High agency: you don't wait for perfect conditions, perfect briefs, or perfect tooling
- Rigorous: you know the difference between a valid test and one that just confirms what you hoped
- Self-starter: you spot what needs doing, engage the right people, and drive projects and experiments from idea to results without waiting to be asked.
Benefits
- Full onboarding support and continued development opportunities
- Options for flexible working
- Regular social activities
- Pension contributions
- Discretionary bonus scheme
- Private health cover
- Life assurance
- Family friendly policies including enhanced Maternity & Paternity leave
Job title
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Not specified
Degree requirement
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