Lead the full retention funnel: design lifecycle campaigns, automated email and in - app journeys, and run experiments. Use quantitative and qualitative analysis to identify churn drivers and collaborate cross - functionally to improve product adoption and long - term retention.
About the role
- (Senior) CRM & Retention Manager:in at buah focusing on innovative retention strategies in the snack market. Overseeing retention metrics, CRM campaigns, and strategic growth initiatives.
Responsibilities
- Ownership for Retention & Existing Customer Revenue: You are responsible for developing our retention rate, repeat revenue, and cohort performance.
- Cohort & Lifecycle Analysis: You systematically analyze first-order cohorts (first-purchase cohorts), identify structural levers in the lifecycle, and derive a clear retention roadmap.
- Strategic advancement of retention: You develop initiatives to increase repurchase rate, shorten time-to-second-order, and sustainably optimize CLV.
- Operational CRM management (Klaviyo): You are responsible for the setup and performance of our newsletter and lifecycle campaigns.
- Hypothesis-driven testing: You establish a structured testing roadmap for incentives, frequency, segmentation logic, and campaign mechanics.
- Close alignment with Acquisition: You work closely with Performance Marketing.
Requirements
- 4–6 years of experience in CRM/Retention in a D2C or e-commerce environment
- Deep understanding of cohort analyses, retention curves, and CLV logic
- Strong analytical skills and a commercial mindset (contribution, payback, scalability)
- Hands-on experience with Klaviyo or similar tools
- Structured, independent working style with a clear KPI focus
- Cross-channel understanding of Acquisition & Retention
Benefits
- Flexibility & trust: Work remotely or from home with largely flexible hours – we focus on results, not presence.
- Genuine team spirit: We live our buah values. Enjoy a supportive team and a culture where you can truly be yourself.
- Growth & responsibility: Flat hierarchies and short decision-making paths allow you to take on responsibility from day one and actively shape the future of buah.
- Team-building highlight: Once a year the entire team goes on our legendary one-week workation to a special location.
- Modern infrastructure: We provide the latest digital tools so you can fully focus on your work.
- Attractive perks: Monthly extras such as vouchers or Wellpass access, a generous allowance for our products, and regular team events.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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