GTM Strategy & Ops responsible for developing account - specific strategies and leading C - level discussions at Arkham. Collaborating on AI - powered solutions for enterprise sales from Mexico City.
About the role
- Director of Product Marketing & Monetization driving the marketing and monetization strategy for YoWorld at Big Viking Games. Leading cross-functional collaborations to enhance player engagement and revenue.
Responsibilities
- Own Product Success: Drive primary product revenue and retention metrics, ensuring every player feels valued and engaged.
- Strategize for Growth: Define and implement a cutting-edge monetization strategy, establishing pricing frameworks and mitigating revenue risks alongside FP&A.
- Lead Innovative Campaigns: Lead the charge in crafting promotional campaigns that captivate players, including designing bundles and driving player reactivation efforts.
- Communicate with Impact: Manage integrated product communication initiatives, developing full-funnel marketing campaigns that ensure cohesive messaging across the organization.
- Leverage Insights: Utilize player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
- Collaborate for Success: Partner with executive leadership to align cross-functional teams and initiatives with our overarching product and monetization objectives.
Requirements
- 5+ years of work experience in gaming and/or live operations.
- Proven track record in crafting innovative pricing frameworks and monetization strategies that drive revenue growth and enhance player retention.
- Hands-on experience managing key revenue and retention metrics, demonstrating a data-driven approach to decision-making.
- Expertise in designing and launching integrated marketing campaigns that resonate with players, including the creation of compelling promotional offers, bundles, and reactivation strategies.
- Strong ability to communicate strategic insights effectively to executive stakeholders, influencing product direction and marketing initiatives.
- Demonstrated eagerness to leverage AI-driven tools in daily operations, enhancing data analysis, optimizing campaigns, and driving strategic decision-making.
- Solid analytical skills with the ability to extract actionable insights from market research and performance data.
- Strong attention to detail, so you'll notice that we'd like you to please mention "Kattegat" in your application.
- Experience in setting and monitoring KPIs to evaluate and optimize campaign performance continuously.
- Success in collaborating cross-functionally with diverse teams, such as Content, Marketing, Product, Operations, and FP&A, to align initiatives with overall business objectives.
- Proficiency in utilizing data analytics to inform pricing strategies, promotional tactics, and market insights, with a focus on mitigating revenue-related risks.
Benefits
- Competitive salary
- Group Retirement Savings Plan matching & participation
- Comprehensive benefits package (health, dental, and vision) including Health + Wellness spending account
- Generous time off policies
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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