Hybrid Monetization Product Director – Dead by Daylight

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About the role

  • Product Director managing monetization and content strategies for Behaviour Interactive's video games. Leading a team while collaborating with creative and technical departments to optimize revenue streams.

Responsibilities

  • Own the live player monetization and store content roadmap; manage prioritization of in-game monetization features and content across characters, cosmetics, sales, and battle passes.
  • Own and drive the licensed content roadmap through revenue forecasting, market knowledge, community feedback, and collaboration with cross-discipline creatives.
  • Collaborate and develop strong partnerships across creative, technical, and production teams; your ability to influence design and creative direction will be crucial.
  • Lead and grow a team: manage a small team of Product Managers and Live Ops specialists and build a high-performing monetization function.
  • Track KPIs & P&L: partner with Data Insight and Marketing to forecast, measure, and optimize sales.
  • Combine market insight, player data, and community feedback to define, validate, and evolve monetization features that drive revenue and player conversion.

Requirements

  • 6+ years in Product or Monetization Management, including 2+ years in a leadership role.
  • Experience in the video game industry on a live game, ideally on PC/Console. Deep understanding of live game KPIs, forecasting, and performance metrics.
  • Proven experience creating strategic deliverables, including defining objectives, key components, and audience-tailored messaging.
  • Demonstrated successful experience with monetization systems: content planning, first-party sales, Battle Passes, first-time conversion, and segmentation.
  • Able to translate insights into innovative, relevant feature strategies. Experience owning and driving a live content roadmap and influencing cross-discipline creative teams.
  • Strong communication skills.

Benefits

  • Equal opportunity for all
  • Celebration of diversity in people, perspectives, and ideas

Job title

Monetization Product Director – Dead by Daylight

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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