BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide.
Evolving with the rapidly changing landscape, the agency develops and executes creative brand strategies to achieve measurable results.
BPCM has worked with the world’s most iconic lifestyle, consumer and luxury brands for more than two decades.
Its leadership in sustainability and corporate purpose is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet.
Its Los Angeles office has earned an exceptional reputation for its strategic influencer, celebrity and VIP programs as well as managing the most impactful consumer events on the West Coast.

BPCM.

account-executive

BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide. Evolving with the rapidly changing landscape, the agency develops and executes creative brand strategies to achieve measurable results. BPCM has worked with the world’s most iconic lifestyle, consumer and luxury brands for more than two decades. Its leadership in sustainability and corporate purpose is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet. Its Los Angeles office has earned an exceptional reputation for its strategic influencer, celebrity and VIP programs as well as managing the most impactful consumer events on the West Coast.

• Support and lead day-to-day client initiatives
• Help shape media strategies
• Drive earned media results across a mix of high-profile and indie beauty brands
• Work alongside a collaborative, fast-paced team that values creativity and innovation

Senior Account Executive, Beauty PR

Senior Account Executive driving media strategies and client communications in beauty PR at BPCM. Collaborating with a dynamic team to achieve high-profile media results.

• Manage core day-to-day client relations alongside the AE
• Assisting in securing placements for clients as directed by senior team members
• Develop and manage relationships with junior level editors
• Participate in strategic brainstorming sessions with the internal client team
• Plan and actualize PR events alongside the AE (Fashion Week, Product Launches, Deskside Meetings, Store Openings, etc.)
• Create beauty awards tracking grid and submissions
• Conduct/organize all editor/influencer mailings in conjunction with mailing house
• Utilize platforms such as Lefty to track  
• Help with outreach and send-outs in office
• Manage product inventory  
• Create/ update press credit analysis in conjunction with Cision/Muckrack/LaunchMetrics as needed
• Track and monitor secured press for your accounts and distribute to team in a timely manner
• Scan credits immediately and send to team and work with social media to release to public
• Assemble weekly, monthly, yearly reports for all clients
• Execute mailing recaps, with an understanding of KPIs, key metrics and learnings
• Prepare recaps for mailings and paid campaigns, demonstrating an understanding of results
• Responsible for online tracking/digital analysis for applicable clients  
• Help with press releases (writing/distribution)
• Help coordinate and review interviews for accuracy
• Assist in drafting interview responses as necessary
• Draft pitches and send to media
• Update and maintain media contact lists on behalf of agency and clients with contact moves and send on a monthly basis
• Review weekly client coverage updates where applicable (to be sent weekly on Fridays)
• UPS/Messengering products, ensure accuracy in coding and client billing as well as presentation
• Place product orders and manage storage closet
• Gifting and list compilation
• Editor and influencer gifting
• Ordering supplies such as bags, tissue paper, folders, etc. 
• Occasional client, team, talent and spokespeople travel needs
• Prepare status reports and meeting recaps

Associate Account Executive, Beauty PR

Associate Account Executive joining BPCM to support PR efforts in the beauty industry. Managing client relationships, media, and event organization while fostering connections.

• Manage day-to-day media relations in collaboration with the broader team
• Assist in securing print, online, and broadcast placements as directed by senior team members
• Begin developing relationships with junior-level editors
• Participate in strategic brainstorming sessions with internal client teams
• Plan and execute PR events alongside the team (brand/product launches, editor meetings, store openings, Fashion Week, etc.)
• Create and maintain beauty awards tracking grids and manage submissions
• Conduct research on relevant new outlets and industry trends
• Coordinate and manage all editor mailings in conjunction with the mailing house
• Track social media posts and/or manage tracking platforms
• Assemble mailing recaps, including key metrics and KPIs
• Assist with influencer outreach and in-office send-outs as needed
• Create and update press credit analyses in conjunction with Cision
• Track and monitor secured press for assigned accounts and distribute updates to the team in a timely manner
• Scan press credits immediately and share with the team; coordinate with the social media team for public release
• Share press results in real time
• Ensure press results are captured in weekly, monthly, and annual reports
• Manage online tracking and digital analysis for applicable clients
• Assist with press releases, including writing and distribution
• Help coordinate and review interviews for accuracy
• Assist in drafting interview responses as needed
• Update media (and occasional influencer) lists with contact changes and distribute monthly
• Compile weekly press coverage updates (sent Fridays, where applicable)
• Manage UPS and messenger shipments, ensuring accurate coding, client billing, and presentation
• Place product orders and support the Beauty Logistics Manager with storage closet management
• Manage editor birthday lists and gifting
• Order office and mailing supplies (bags, tissue paper, folders, etc.)
• Coordinate client and spokesperson travel needs
• Assist with scheduling internal and external calls
• Support the team with additional scheduling and organizational needs as required

Assistant Account Executive, Beauty

Assistant Account Executive supporting media relations and PR events in beauty sector at women-led agency. Collaborating with teams to develop relationships and manage communications effectively.

director

• Provide strong rationale and strategic counsel & direction to clients to establish influencer and celebrity integration strategies that achieve client objectives and position clients as desired in their category 
• Direct and manage account teams and 1-2 direct reports from development, giving regular feedback and support to handling yearly staff appraisals
• Act as the senior day-to-day contact for client teams overseeing all client requests
• Develop and execute earned and paid creative campaigns & KPIs to ensure client objectives are achieved and expectations are managed and exceeded
• Oversee the implementation of social media campaigns, brand partnerships, and influencer & celebrity engagement initiatives
• Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success
• Anticipate and proactively offer & implement solutions to senior team for executional issues specific to assigned clients/initiatives and staffing structures
• Provide strong rationale and strategic counsel & direction to clients to establish influencer & celebrity integration strategies that achieve client objectives and position clients as desired in their category & budget level
• Manage and guide team members during daily activities, including event planning, campaigns, seeding, reporting and program recaps for specific projects
• Monitor and keep abreast of industry news and trends and report updates to team
• Lead monthly/bi-weekly/weekly calls with client and in-person meetings in coordination with senior team leadership
• Seek innovative ways to execute talent-led partnerships that align with BPCM’s drive of exceeding client expectations
• Proactively present unique opportunities for gifting, product integration at events and direct relationship-building opportunities
• Ability to think creatively and be innovative when it comes to organic outreach to break through the saturated space and land results for clients
• Ensure that target recommendations are diverse and brand-specific
• Oversee the logistics for campaigns and programs & train team members on how to execute projects, events, and campaigns
• Draft and update contracts utilizing brand and agency templates
• Execute partnerships, alongside account teams, with influencers & celebrities from post-contract phase through campaign completion
• Maintain and continuously grow network of KOLs, talent reps, celebrities, and influencers
• Help manage agency database of go-to talent, KOLs and brand advocates in Launchmetrics
• Identify out-of-the-box talent targets and rising stars early in their careers that span different industries, ethnicities, ages and more to bring into BPCM’s agency network
• Assist in talent casting needs for the agency, including vetting, researching, and creating client-facing casting documents
• Leverage contacts and relationships with style, beauty, celebrity and entertainment news editors + writers based in LA for post-event servicing and some brand pitching
• Plan & execute brand events, including influencer and KOL events and brand trips, including suggesting activation ideas, leading development of invite lists, overseeing RSVP management, handling talent on-site, drafting and distributing post-event releases, etc.
• Develop and contribute to the new business process including research, proposal and pitch preparation
• Develop a strong understanding of BPCM’s unique creative approach to developing brand-aligned talent campaigns, activation concepts and strategic partnerships.

Director

Director leading the Influencer & Celebrity Relations team at BPCM, a women-led PR agency. Collaborating with teams across LA, NY, and London to drive celebrity partnerships.

public-relations

• Lead agency-wide Fashion PR strategy and vision, setting the tone for excellence, creativity, and innovation across client portfolios.
• Oversee and mentor teams, fostering high performance, accountability, and professional growth.
• Serve as a senior strategic partner to clients, providing counsel on integrated brand communications, reputation management, and long-term positioning.
• Develop and execute comprehensive, multi-channel PR and partnership strategies that drive measurable business impact and enhance brand equity.
• Cultivate and strengthen executive-level media and industry relationships, acting as a senior connector between clients and key editors, influencers, and thought leaders.
• Oversee high-profile brand moments, fashion shows, partnerships, and press activations that elevate visibility and engagement.
• Collaborate cross-functionally with creative, digital, and social teams to ensure seamless, integrated storytelling across all platforms.
• Lead the agency’s approach to insights and measurement, leveraging data, analytics, and industry trends to inform strategic decision-making.
• Champion innovation, staying ahead of cultural, digital, and industry shifts to continually evolve BPCM’s PR offering.
• Collaborate with leadership and teams across departments to lend fashion industry insights and counsel.
• Represent BPCM’s Fashion practice internally and externally, helping lead new business initiatives, agency marketing, and thought leadership.

Senior Director, Fashion PR

Senior Director of Fashion PR at a women-led Public Relations agency shaping fashion communications vision and leading client initiatives.

BPCM.

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5 jobs found

Senior Account Executive, Beauty PR

BPCM.

Associate Account Executive, Beauty PR

BPCM.

Assistant Account Executive, Beauty

BPCM.

Director

BPCM.

Senior Director, Fashion PR

BPCM.