Hybrid Director

at BPCM.

• Job title: Director
• Job type: Full Time
• Experience level: Lead
• Salary: $115,000 - $130,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, West Hollywood, United States

About the role

• Director leading the Influencer & Celebrity Relations team at BPCM, a women-led PR agency. Collaborating with teams across LA, NY, and London to drive celebrity partnerships.

Responsibilities

• Provide strong rationale and strategic counsel & direction to clients to establish influencer and celebrity integration strategies that achieve client objectives and position clients as desired in their category
• Direct and manage account teams and 1-2 direct reports from development, giving regular feedback and support to handling yearly staff appraisals
• Act as the senior day-to-day contact for client teams overseeing all client requests
• Develop and execute earned and paid creative campaigns & KPIs to ensure client objectives are achieved and expectations are managed and exceeded
• Oversee the implementation of social media campaigns, brand partnerships, and influencer & celebrity engagement initiatives
• Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success
• Anticipate and proactively offer & implement solutions to senior team for executional issues specific to assigned clients/initiatives and staffing structures
• Provide strong rationale and strategic counsel & direction to clients to establish influencer & celebrity integration strategies that achieve client objectives and position clients as desired in their category & budget level
• Manage and guide team members during daily activities, including event planning, campaigns, seeding, reporting and program recaps for specific projects
• Monitor and keep abreast of industry news and trends and report updates to team
• Lead monthly/bi-weekly/weekly calls with client and in-person meetings in coordination with senior team leadership
• Seek innovative ways to execute talent-led partnerships that align with BPCM’s drive of exceeding client expectations
• Proactively present unique opportunities for gifting, product integration at events and direct relationship-building opportunities
• Ability to think creatively and be innovative when it comes to organic outreach to break through the saturated space and land results for clients
• Ensure that target recommendations are diverse and brand-specific
• Oversee the logistics for campaigns and programs & train team members on how to execute projects, events, and campaigns
• Draft and update contracts utilizing brand and agency templates
• Execute partnerships, alongside account teams, with influencers & celebrities from post-contract phase through campaign completion
• Maintain and continuously grow network of KOLs, talent reps, celebrities, and influencers
• Help manage agency database of go-to talent, KOLs and brand advocates in Launchmetrics
• Identify out-of-the-box talent targets and rising stars early in their careers that span different industries, ethnicities, ages and more to bring into BPCM’s agency network
• Assist in talent casting needs for the agency, including vetting, researching, and creating client-facing casting documents
• Leverage contacts and relationships with style, beauty, celebrity and entertainment news editors + writers based in LA for post-event servicing and some brand pitching
• Plan & execute brand events, including influencer and KOL events and brand trips, including suggesting activation ideas, leading development of invite lists, overseeing RSVP management, handling talent on-site, drafting and distributing post-event releases, etc.
• Develop and contribute to the new business process including research, proposal and pitch preparation
• Develop a strong understanding of BPCM’s unique creative approach to developing brand-aligned talent campaigns, activation concepts and strategic partnerships.

Requirements

• Minimum of 8 years of experience, preferably at an agency, working on both paid and earned talent activations across multiple brand categories
• Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues in other divisions
• Curious and forward-thinking, with an eagerness to learn and adapt as AI and emerging technologies evolve—comfortable exploring new tools and translating them into practical value for teams and clients.
• Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients, talent and their teams, to maintain strong working relationships both internally and externally
• Team leader with ability to mentor and develop junior team members
• Independent thinker with hands-on can-do attitude with constant self-education on influencer marketing trends and industry changes.

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December