Product Marketing Manager focused on market research, product launches, and cross - functional collaboration. Driving strategies for energy control solutions at Woodward.
About the role
- Product Marketing Manager responsible for IAM product positioning and communication at established software firm in Germany. Engaging with stakeholders and creating marketing content in hybrid work environment.
Responsibilities
- Strategic positioning & messaging: Develop a clear, audience-specific positioning and compelling messaging for our IAM products
- Stakeholder management: Work closely with product management, sales, partners and customers to gather requirements and translate them into market-relevant content
- Marketing assets & content creation: Produce persuasive presentations, white papers, use cases, videos, demos, landing pages, etc.
- Campaign planning & execution: Design and manage targeted, multi-stage marketing campaigns across relevant channels (including online, events, email)
- Market & competitive analysis: Continuously monitor market trends and competitors to sharpen product messaging and USPs
- Digital performance & analytics: Collaborate closely with the digital marketing team to define, implement and optimize performance measures (e.g., paid search (SEA)/SEO, marketing automation, A/B tests)
Requirements
- Degree in Marketing, Business Administration or a comparable qualification
- Several years of experience in product marketing for software solutions — ideally in IT security, Identity & Access Management (IAM) or a related field
- Strong technical understanding and the ability to communicate complex topics clearly and appropriately for different target audiences
- Experience developing and executing content strategies and campaigns across multiple channels
- Experience working with international teams as well as agencies and service providers
- Strategic mindset combined with a hands-on approach
- Excellent written and spoken German and English
Benefits
- Permanent employment contract and 30 days of vacation
- Option for remote/mobile work
- Flexible working hours with a flexitime account
- Employer-subsidized company pension scheme
- Employer-funded accident and disability insurance
- Subsidy for public transport job ticket
- Subsidized bicycle leasing
- Ongoing training and development opportunities
- Exclusive employee offers with special conditions on products and services from renowned manufacturers and brands
- A pleasant, relaxed working atmosphere with an informal culture
- Company health management (yoga and back-fitness classes, psychological and specialist doctor service “doQtor”)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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