Hybrid Go-To-Market Engineer

at Relay

• Job title: Go-To-Market Engineer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Go
• Location requirements: Hybrid, Toronto, Canada

About the role

• Go-To-Market Engineer enhancing AI-driven solutions for Relay's digital banking platform. Integrating AI tools with sales and marketing processes for efficiency gains and insight generation.

Responsibilities

• Partnering with sales and marketing stakeholders to identify and scope opportunities for AI-driven solutions.
• Building, testing, and deploying AI prototypes and proofs-of-concept to validate use cases with sales and marketing teams.
• Integrating AI APIs, MCP Servers, and other automation tools to build agents and workflows that improve our Go-to-Market motion.
• Proactively identify inefficiencies in sales processes and develop technical solutions, focusing on tool performance, adoption, and measurable efficiency gains.
• Contributing to the evaluation of and provide recommendations on build-vs-buy decisions for new AI technology.
• Acting as a subject matter expert on AI tools and trends, helping to identify opportunities for process automation and efficiency for the marketing team.
• Creating technical documentation and training materials to increase technology adoption and ensure adherence to operational processes.
• Collaborating closely with sales, marketing, product, and data infrastructure teams to deliver on funnel acceleration initiatives.
• Working alongside Rev Ops to administer key go-to-market business systems, including Salesforce, Orum, Momentum Gong.io
• Building and deploying automation (flows), validations, and applications in Salesforce
• Implementing new systems and integrations as needed
• Analyzing key business requirements and systems capabilities to write specifications for systems build and run end to end implementation
• Creating key reports and dashboards to track systems performance and data accuracy
• Writing and maintain clear documentation on systems build and integrations with other business systems
• Looking for opportunities to consolidate/optimize existing tech stack
• Partnering with Rev Ops Director for vendor management

Requirements

• You have 4–7 years of experience in Revenue Operations, GTM Systems, Solutions Engineering, or a technical automation role in a high-growth startup or SaaS environment.
• You have strong hands-on experience with Salesforce administration and automation (flows, validations, reporting, integrations), and are comfortable owning GTM systems end-to-end.
• You have built prototypes or production workflows using AI APIs and automation tools, and can translate business problems into scalable technical solutions.
• You understand modern B2B go-to-market motions and key revenue metrics, and can design systems that directly improve pipeline, conversion, and efficiency.
• You are highly analytical and structured, able to gather requirements, write technical specifications, and lead implementations from concept to launch.
• You are a strong cross-functional communicator who can explain technical concepts clearly and influence Sales, Marketing, and RevOps stakeholders.

Benefits

• You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it.
• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.
• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.
• You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about stepping into the unknown and navigating new terrain to create something better alongside your team.
• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself.
• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.
• You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.
• You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.