GTM professional responsible for driving B2B customer engagements and revenue at Higgsfield AI, a leading video AI company. Focusing on customer discovery, deal shaping, and account growth in a hybrid work environment.
About the role
- Senior Product Marketing Manager at ZoomInfo driving competitive GTM plays and competitive intelligence. Collaborating with multiple departments to enhance product strategy and market dynamics.
Responsibilities
- Own the end-to-end lifecycle of competitive GTM plays, from hypothesis and target definition through execution, measurement, iteration, and sunsetting.
- Design plays in response to real-world competitive intelligence such as pricing and packaging changes, product launches, messaging shifts, and field-reported objections.
- Partner directly with Sales leadership and frontline managers to embed competitive plays into live deal cycles and pipeline execution.
- Continuously refine plays based on performance data, win/loss analysis, and qualitative feedback from the field.
- Define and track success metrics for competitive plays, including win-rate lift, deal velocity, ACV impact, and competitive displacement.
Requirements
- 8–10+ years in Product Marketing, Competitive Strategy, Sales Strategy, RevOps, or frontline GTM roles within B2B SaaS.
- Demonstrated experience winning or influencing competitive deals, shaping positioning in live sales cycles, or leading competitive GTM initiatives.
- Hands-on fluency with LLM tools, including Claude or equivalent, with experience building prompts, workflows, or lightweight systems — not just consuming outputs.
- Proven ability to translate competitive reality into scalable systems and repeatable GTM plays.
- Strong analytical and storytelling skills, with executive-level presence.
Benefits
- Comprehensive benefits
- Holistic mind, body and lifestyle programs designed for overall well-being
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