GTM professional responsible for driving B2B customer engagements and revenue at Higgsfield AI, a leading video AI company. Focusing on customer discovery, deal shaping, and account growth in a hybrid work environment.
About the role
- Product Marketer driving campaign strategy and product messaging for AI & Robotic Services at Nextpower. Requires B2B marketing experience and collaboration with multiple teams on innovative products.
Responsibilities
- Drive product marketing collateral, working closely with marketing, sales and product management.
- Equip sales teams with tools, content, and training to drive new sales opportunities, including presentations, demos, case studies, and playbooks.
- Develop multi-channel product marketing plans, coordinate launch activities, branding & positioning in concert with marketing.
- Craft clear, differentiated, and compelling product messaging that translates complex technology into customer-centric benefits.
- Identify market trends, define customer needs, and quantify product value.
- Work cross-functionally with product management, engineering, global sales and marketing teams.
Requirements
- 4+ years of experience in B2B product marketing, marketing, product management, sales, or similar in an industrial field.
- Proven ability to translate technical capabilities into compelling customer value propositions.
- Proven ability to gather and synthesize customer and market needs.
- Adept at communicating with engineers, understanding technical concepts, and using correct terminology.
- Adept at building slide decks and presenting.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and work effectively in a fast-paced, global environment.
- Able to travel domestically and internationally.
- B.S. degree in a technical or creative field.
- Experience in driving GTM processes are a plus.
- Utility scale solar, electricity generation or solar O&M experience is a plus.
- Visual content creation skills (photography, video, graphic design) are a plus.
- Data analytics or coding skills are a plus.
Benefits
- health care coverage
- dental and vision
- 401(K) participation including company matching
- company paid holidays with unlimited paid time off
- generous discretionary company bonuses
- life and disability protection
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