Territory Manager at Reynolds American focused on brand growth and client relationships in Allentown, PA. Building effective strategies for sales and market visibility in the tobacco industry.
About the role
- Manager of Account Management at BDG Media interfacing with teams for campaign execution and client relations, overseeing project scope and timelines.
Responsibilities
- Provide best in class service producing active programs independently, overseeing multiple elements and act as the primary contact for clients post-sale
- Understand all sold campaign elements & strategy to deliver on client campaign objectives
- Responsible for creating and maintaining all program documentation during post-sale (including client kick-off call agendas, sold scope-of-work, and additional campaign trackers)
- Coordinate with third party vendors to design rich media ad units and assemble relevant decks such as screenshots when a campaign goes live
- Collaborate with the AdOps teams to monitor creative implementation, tag delivery, QA-ing of media, execution and delivery, and ensuring KPIs are achieved and optimized from a media standpoint.
- Work closely with internal BDG Studio teams to execute a variety of custom content deliverables including custom articles, social media posts, influencer activations, and photo shoots
- Work alongside internal Events team to execute branded client events that scale from bespoke single-sponsor events to small footprint activations at BDG tentpoles
- Use project management software (Monday.com) to manage branded content/events projects & deliverables - ensuring all deliverables stay on schedule
- Partner with the Distribution Marketing team to execute content distribution plans and manage performance via key social platforms
- Partner with Reporting & Insights Team to analyze campaign performance metrics, provide real-time optimization recommendations, and create end-of-campaign recap decks
Requirements
- BA or equivalent
- 3-5 years Advertising or Publisher company experience
- Strong track record in client service
- Branded content (video, articles, social, influencer), small-scale event execution and media execution experience essential
- Strong attention to detailHighly organized and the ability to multitask
- Preferred: Proficiency with Canva, Keynote, Excel, Google Workspace, Monday.com
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