Marketing Operations Specialist supporting marketing activities and digital communication for global law firm. Engaging with clients and ensuring content aligns with brand voice across various platforms.
About the role
- Marketing Automation lead at Bazaarvoice managing inbound campaign requests and optimizing email marketing. Collaborating with global teams to enhance marketing automation and data management.
Responsibilities
- Build, test, deploy email campaigns, nurture sequences, and automation workflows in Marketo.
- Manage and optimize web forms, landing pages, lead scoring, segmentation, and routing (LeanData)
- Ensure consistent reporting output of marketing engagement and conversion rates (what’s working well, less well).
- Maintain and improve data hygiene between Marketo and Salesforce ensuring seamless marketing-to-sales handoff.
- Enforce best practices for database management, GDPR compliance, and campaign tracking.
- Monitor system integrations and troubleshoot issues related to automation and data flow.
- Own and maintain inbound ticketing system in partnership with demand generation team to execute campaigns.
- Work closely with marketing analytics and sales operations to ensure MQLs are properly routed, scored, and followed up.
- Provide training and documentation for all build and best practices.
Requirements
- 5-7 proven years of experience in marketing automation/operations
- Expertise in Marketo. Must have hands-on experience with email marketing, lead nurturing, segmentation, lead scoring, and automation workflow. Marketo certified admin is a plus!
- Familiarity with digital marketing strategies, including SEO, SEM, social media, and email marketing.
- Strong understanding of CRM platform, Salesforce.
- Ability to troubleshoot integration issues between Marketo and Salesforce. FullCircle Insights or experience with automated funnel management tools also a plus!
- Experience working with global teams and understanding regional compliance laws (GDPF, CAN-SPAM)
- Excellent English communication skills (verbal and written)
Benefits
- Commitment to diversity and inclusion
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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