SDR Pleno role at a legal tech company, utilizing AI for prospecting and sales automation. Seeking candidates with technical - commercial profiles and experience in process automation.
About the role
- Sales Development Representative at Avvoka, focusing on pipeline growth and engaging with prospects in legal and commercial sectors. Aiming to redefine document automation through high-impact outreach and collaboration.
Responsibilities
- Plan and Shape Research, identify and segment target accounts across key industries
- Understand customer pain points, including legal operations, workflow, and automation challenges
- Build tailored messaging sequences that resonate with technical and non-technical audiences
- Collaborate with Sales and Marketing to refine outreach strategies and align on ICP and personas
- Own outbound outreach through email, phone, LinkedIn and events
- Qualify inbound leads with speed, structure and a great prospect experience
- Book high-quality discovery calls and demos for Account Executives
- Maintain accurate records in our CRM and ensure all activity is logged and trackable
- Consistently meet or exceed KPIs across outreach volume, meetings booked, and pipeline influence
- Provide structured feedback to Sales, Marketing and Product on prospect needs and market trends
- Suggest improvements to messaging, positioning, and outbound tactics
- Support experimentation with new channels, cadences and GTM approaches
Requirements
- Experience in a sales, SDR or lead-generation role (B2B SaaS or legaltech a bonus)
- Strong communication skills — written, verbal and social (especially on LinkedIn)
- Confidence in cold outreach and articulating value propositions
- A structured approach to qualifying prospects and managing pipelines
- Curiosity about legaltech, document automation or workflow software
- Ability to absorb product knowledge and translate it into benefits-driven messaging
- Bonus points if you have:
- Experience selling to legal teams, law firms, or enterprise buyers
- Familiarity with CRM tools (HubSpot, Salesforce, or similar)
- Exposure to long enterprise sales cycles and deal orchestration
- Prior success in outbound-heavy environments
- Understanding of sales methodologies like MEDDIC, SPICED or BANT
- Adaptability in dynamically evolving settings
- A proactive, solution-focused mindset with ownership
- A collaborative spirit, supporting and mentoring others
Benefits
- Remote First hybrid working - Choose your days in office based on operational requirements
- Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
- Access to WeWork amenities (coffee, community events, modern workspaces)
- Summer Fridays - finish early every other Friday in July and August
- Monthly socials and quarterly team events
- Annual learning and development budget
- Home office IT allowance
- 25 days’ annual leave plus public holidays
- Company pension scheme
- Right to request flexible working arrangements
- A collaborative, transparent company culture with real opportunities for growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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