Sales Development Representative at Avvoka, focusing on pipeline growth and engaging with prospects in legal and commercial sectors. Aiming to redefine document automation through high-impact outreach and collaboration.
Responsibilities
Plan and Shape Research, identify and segment target accounts across key industries
Understand customer pain points, including legal operations, workflow, and automation challenges
Build tailored messaging sequences that resonate with technical and non-technical audiences
Collaborate with Sales and Marketing to refine outreach strategies and align on ICP and personas
Own outbound outreach through email, phone, LinkedIn and events
Qualify inbound leads with speed, structure and a great prospect experience
Book high-quality discovery calls and demos for Account Executives
Maintain accurate records in our CRM and ensure all activity is logged and trackable
Consistently meet or exceed KPIs across outreach volume, meetings booked, and pipeline influence
Provide structured feedback to Sales, Marketing and Product on prospect needs and market trends
Suggest improvements to messaging, positioning, and outbound tactics
Support experimentation with new channels, cadences and GTM approaches
Requirements
Experience in a sales, SDR or lead-generation role (B2B SaaS or legaltech a bonus)
Strong communication skills — written, verbal and social (especially on LinkedIn)
Confidence in cold outreach and articulating value propositions
A structured approach to qualifying prospects and managing pipelines
Curiosity about legaltech, document automation or workflow software
Ability to absorb product knowledge and translate it into benefits-driven messaging
Bonus points if you have:
Experience selling to legal teams, law firms, or enterprise buyers
Familiarity with CRM tools (HubSpot, Salesforce, or similar)
Exposure to long enterprise sales cycles and deal orchestration
Prior success in outbound-heavy environments
Understanding of sales methodologies like MEDDIC, SPICED or BANT
Adaptability in dynamically evolving settings
A proactive, solution-focused mindset with ownership
A collaborative spirit, supporting and mentoring others
Benefits
Remote First hybrid working - Choose your days in office based on operational requirements
Private health insurance through VitalityHealth (post-probation), including discounted gym memberships
Access to WeWork amenities (coffee, community events, modern workspaces)
Summer Fridays - finish early every other Friday in July and August
Monthly socials and quarterly team events
Annual learning and development budget
Home office IT allowance
25 days’ annual leave plus public holidays
Company pension scheme
Right to request flexible working arrangements
A collaborative, transparent company culture with real opportunities for growth
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