Sales Development Representative supporting sales executives with market research and lead generation. Focusing on hospitality businesses in various European markets.
Responsibilities
**Overview**
The SDR will play a critical role in supporting our full cycle sales executives by researching target markets, identifying decision makers and building high quality prospect lists. The role requires strong analytical skills, attention to detail and consistent execution. This is a support-focused position designed to increase the efficiency and productivity of Seekda’s sales team.
**Key Responsibilities**
**Market and account research**
Research hotels, accommodation providers and hospitality businesses across multiple European markets
Identify ICP qualified accounts using defined criteria
Gather key company data including size, location, tech stack and booking channels
**Contact identification and list building**
Find and verify decision makers such as general managers, revenue managers and owners
Build accurate and structured contact lists for use in outbound sequences
Ensure all data is complete, current and compliant with GDPR requirements
**Sales Support Activities**
Prepare account briefs and summaries for full cycle sales executives
Assist with updating CRM records based on research
Support outbound campaigns by preparing targeted lists for email, phone and LinkedIn outreach
Flag high priority targets and market trends to the sales team
**Data quality and reporting**
Maintain high standards of accuracy in all contact and company data
Follow established data management processes in HubSpot
Provide weekly summaries of activity, volume and completed research tasks
**Optional Role Expansion: Outbound Prospecting and Appointment Setting**
For the right candidate, this position may expand beyond research and list building. If the SDR demonstrates strong communication skills, confidence on the phone and the ability to engage hotel decision makers, they may take on outbound prospecting responsibilities.
**Expanded responsibilities may include: **
Conducting outreach via phone, email and LinkedIn
Qualifying prospects using defined criteria and documenting insights in HubSpot
Booking introductory meetings or discovery calls for full cycle sales executives
Supporting localised outreach campaigns in markets such as Germany and the UK
Providing feedback on messaging effectiveness and common objections
**Success indicators for the expanded scope: **
Consistent delivery of qualified meetings for AEs
Strong outreach-to-meeting conversion rates
Accurate CRM notes and handovers
Proactive identification of high-potential accounts during research
**This path is optional and will only be activated if the candidate shows the capability to represent Seekda directly at the top of the funnel.**
Requirements
**Must Have**
1 to 3 years experience in research-focused SDR, lead generation or data enrichment roles
Strong research capability using public websites, directories and business databases
High attention to detail and ability to work at pace
Clear written communication skills in English
Comfortable working with CRMs (HubSpot preferred) and spreadsheet tools
Ability to follow structured processes and documentation
**Nice To Have**
Experience in SaaS, hospitality tech or travel technology
Familiarity with GDPR compliant data handling
Understanding of hotel operations and common roles within a hotel business
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