Product Marketing Manager at Wella Company responsible for product innovation and marketing strategies for OPI brand. Collaborating with cross - functional teams to drive business results and brand awareness.
About the role
- Senior Manager, Go-to-Market Community driving community initiatives and brand activations in North America. Collaborating cross-functionally to create impactful campaigns and enhance guest experiences.
Responsibilities
- As the Senior Manager, Go-to-Market (GTM) Community for North America, you will be responsible for bringing the Arc’teryx brand to life in the region by aligning community initiatives to the global brand calendar while ensuring relevance in the integrated North America brand calendar
- You will translate brand vision into high-impact, cross-channel community briefs, ensuring our activations strategically optimize all available channels to elevate community programming and advance a cohesive, end-to-end guest journey
- You will bring operational rigor to the role, ensuring community initiatives intersect at all required stage gates while building the processes and operational foundations the team needs within the regional GTM framework
- This role partners cross-functionally with Brand Experience, Community, Channel teams, Retail, Ecommerce, and Global Brand Management teams to deliver integrated campaigns that inspire, engage, and convert
- You will also lead and mentor your team fostering growth and ensuring operational excellence in campaign execution
Requirements
- You have a bachelor’s degree in Marketing, Communications, Business Administration or a related field
- You have 8+ years of progressive experience in brand marketing, community engagement, or go-to-market strategy within premium, outdoor, or lifestyle brands
- You have proven success leading integrated campaigns and community activations that drive cultural relevance and consumer connection
- You have experience working in global brand environments with regional market responsibility
- You have exceptional leadership and people management skills, with experience developing high-performing teams
- You have strong communication and storytelling abilities, able to influence at all levels of the organization
- You have a deep understanding of community engagement strategies, both digital and experiential
- You have a passion for the outdoors and living the Arc’teryx ethos
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