Senior Product Marketing Manager defining market strategies for a B2B maritime tech startup, leading segmentation, storytelling, and competitive clarity efforts.
About the role
- Senior Manager, Go-to-Market Community driving community initiatives and brand activations in North America. Collaborating cross-functionally to create impactful campaigns and enhance guest experiences.
Responsibilities
- As the Senior Manager, Go-to-Market (GTM) Community for North America, you will be responsible for bringing the Arc’teryx brand to life in the region by aligning community initiatives to the global brand calendar while ensuring relevance in the integrated North America brand calendar
- You will translate brand vision into high-impact, cross-channel community briefs, ensuring our activations strategically optimize all available channels to elevate community programming and advance a cohesive, end-to-end guest journey
- You will bring operational rigor to the role, ensuring community initiatives intersect at all required stage gates while building the processes and operational foundations the team needs within the regional GTM framework
- This role partners cross-functionally with Brand Experience, Community, Channel teams, Retail, Ecommerce, and Global Brand Management teams to deliver integrated campaigns that inspire, engage, and convert
- You will also lead and mentor your team fostering growth and ensuring operational excellence in campaign execution
Requirements
- You have a bachelor’s degree in Marketing, Communications, Business Administration or a related field
- You have 8+ years of progressive experience in brand marketing, community engagement, or go-to-market strategy within premium, outdoor, or lifestyle brands
- You have proven success leading integrated campaigns and community activations that drive cultural relevance and consumer connection
- You have experience working in global brand environments with regional market responsibility
- You have exceptional leadership and people management skills, with experience developing high-performing teams
- You have strong communication and storytelling abilities, able to influence at all levels of the organization
- You have a deep understanding of community engagement strategies, both digital and experiential
- You have a passion for the outdoors and living the Arc’teryx ethos
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Product Marketing Manager developing and maintaining marketing content for PGIM’s alternative product suite. Collaborating with various teams to drive business development in asset management.
Product Marketing Manager in PGIM creating marketing materials for alternative investment strategies. Collaborating across teams to drive business development and ensure compliance with regulatory standards.
Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
Marketplace Product Marketing Manager driving revenue growth through strategic acquisitions and e - commerce transition at Skylum. Leading a team to enhance the Luminar ecosystem and user experience.
Product Marketing Manager driving product narrative and market impact. Transforming ambiguity into clarity and orchestrating product launches for tech startup.
Director of Product Marketing leading AI strategy for Adobe’s enterprise solutions. Collaborating cross - functionally to drive AI capabilities and value propositions for enterprise clients.
Ingénieur N2 + chez Arcatem par Artemys, spécialisé en F5 LTM & GTM. Responsable de MCO N3 et support technique des projets.
Leads product marketing strategy and execution for digital asset enabled payment solutions. Collaborates across teams to drive awareness, adoption, and trust among financial institutions and network participants.
Senior Technical Product Marketing Manager leading AI positioning and go - to - market strategy for the commercetools Platform. Working closely with Product and Engineering on AI - powered capabilities and integration.