Associate Director of Marketing Operations ensuring effective execution of commercial initiatives at ANI Pharmaceuticals. Overseeing Medical Legal Regulatory review, Speaker Programs, and Employee Points Program.
Responsibilities
Work closely with marketing, sales, IT, and other cross-functional partners to develop strategy, coordinate activities, and plan for performance measurement associated with marketing operations functions
Collaborate within the Commercial Operations team to convey to Commercial team and executive leadership holistic, actionable learnings
Oversee the MLR (Medical, Legal, and Regulatory) review process across multiple brands, ensuring consistency and efficiency within Veeva Vault PromoMats as the centralized platform for managing promotional materials.
Responsible for maintaining and improving MLR review process in collaboration with commercial, medical, regulatory, legal, and vendor management partners to support MLR activities across various brands. This includes scaling the process to support additional brands as needed.
Lead and manage MLR meetings involving cross-functional teams from multiple brands, partnering with vendor coordinators to build and manage meeting agendas. Facilitate meetings, ensuring that MLR reviewer comments and job requirements are thoroughly documented, and ensure continuous improvement of the review process.
Champion best practices and ensure adherence to Standard Operating Procedures (SOPs) across all brands. Incorporate insights from various brand teams to help develop high-quality jobs, ensuring all materials align with company policies and guidance. Provide guidance and training as needed to all MLR participants.
Manage MLR coordinator for support SOWs and budgets ensuring cost efficiency and quality of support.
Speaker programs will be managed in Veeva Events Management system
Accountable for operational and technology support for field-based Speaker Programs
Effectively manage multiple external vendor/partner relationships to ensure high quality services, the utmost compliance with the company and industry policies, practices and regulations, and seamless integration with internal processes and teams
Responsible for the effective planning and execution of P2P programs to support best-in-class HCP customer engagement.
Conducts or coordinates appropriate analysis to support recommendations and to further enhance P2P knowledge and expertise.
Design and implement a direct to practitioner (DTP) sampling program.
Collaborate and manage internal business partner expectations and distribution requests.
Ensure seamless execution of the samples distribution process, Acknowledgement of Contents (AOC) process and annual reporting requirements.
Manage the samples distribution inventory and budgets.
Oversee and manage promotional material literature warehouse and distribution vendor.
Collaborate and manage internal business partner expectations and distribution requests, including marketing and sales training.
Ensure seamless execution of the distribution process, including daily order requests, National Sales Meetings and conference orders.
Manage the distribution budgets.
Supervise and administer the Employee Points Program vendor including providing reports as needed.
Oversee the allocation and distribution of points.
Manage budgets related to points distribution.
Train new hires about the process and maintain training documentation.
Identify new ways to improve the points program and more engaging to build the culture of ANI thru employee recognition in collaboration with leadership and other partners.
Requirements
Typically requires a bachelor’s degree in a related field
3-5 years of relevant commercial / marketing operations experience.
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