Marketing Operations Manager overseeing finance operations within PokerStars SEU. Supporting marketing processes, budget management, and legal contract administration across Southern Europe.
About the role
- Marketing Operations Specialist focusing on platforms and operations in the digital transformation consultancy Verity. Requires expertise in marketing tools and AI applications.
Responsibilities
- Organize and manage the administrative aspects of all marketing tools, ensuring access control, security, and account integrity.
- Lead the HSM (High Speed Message) dispatch process, including the management, approval, and optimization of message templates with providers (BSPs).
- Contribute to the ABA architecture, taking responsibility for Porto’s business lines and verticals, ensuring technology supports the commercial strategy.
- Create, document, and implement the processes and governance for all corporate ad manager applications.
- Monitor and provide technical support for TikTok Ads, Facebook Ads (Meta) and Google Ads campaigns, ensuring correct implementation of pixels, conversion APIs, and tracking.
- Apply artificial intelligence knowledge to optimize creative processes, data analysis, or marketing automation.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or related fields.
- Traffic Management: Proven technical expertise in Google Ads, Facebook Ads (Meta Ads), and TikTok Ads.
- Digital Channels: Strong knowledge of digital channel ecosystems and messaging tools (WhatsApp API/HSM).
- Artificial Intelligence: Knowledge and hands-on experience applying AI tools in day-to-day marketing and technology activities.
- Highly organized: exceptional ability to manage governance, processes, and technical documentation.
- Process-oriented: ability to design workflows and establish quality standards.
Benefits
- Meal voucher
- Food allowance
- Home office allowance
- Health insurance
- Dental insurance
- Life insurance
- Discount partnerships
- Agreements with establishments and educational institutions
- Recurring agility trainings
- Verity Learning
- Verity Break (Intervalo Verity)
- #VerityComVocê
- Viva Engage
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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