Director of Marketing Operations leading end-to-end marketing operations for a biopharmaceutical oncology company. Focusing on MLR review processes and digital marketing operations execution.
Responsibilities
Define and own the marketing operations operating model to support brand, portfolio, and commercial goals
Serve as a trusted advisor to senior commercial and marketing leadership on operational best practices, risk mitigation, and scalability
Develop and manage the marketing operations framework, including processes, timelines, workflows, and governance across brand and digital operations initiatives
Serve as the operational conduit between Marketing, Digital Strategy, Medical, Legal, Regulatory, and external vendors/agencies
Collaboratively develop and implement cross-functional standard operating procedures (SOPs) for marketing operations execution and compliance
Drive operational excellence by identifying inefficiencies, implementing best practices, and continuously improving workflows
Provide oversight for digital operations execution, including but not limited to, marketing CRM, marketing automation, email, and omnichannel campaign execution
Partner across Commercial Operations, IT, and Data teams to implement, and optimize marketing technology platforms (e.g., Veeva, Salesforce, DAM, CMS)
Ensure consistent, compliant execution of digital assets across channels and brands
Champion operational readiness for new digital capabilities and evolving omnichannel strategies and tactics
Requirements
Bachelors degree required
Minimum of 10+ years of experience in marketing operations within biotech, pharmaceutical, or regulated healthcare industries
Demonstrated leadership of MLR review processes and promotional compliance at an enterprise level
Experience managing digital marketing operations and marketing technology ecosystems
Proven experience leading teams and influencing senior stakeholders in a matrixed organization
Experience with Veeva Vault (PromoMats, MedComms), Salesforce, and marketing automation platforms
Experience supporting multiple therapeutic areas, brands, or portfolios across different lifecycle stages
Change management or operational transformation experience
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