Senior Director of Marketing Operations at Hinge driving strategic growth and operational excellence in a mission - driven company.
About the role
- Marketing Operations and Digital Specialist managing UK paid search campaigns for Caseware, a fintech company leading in accounting software.
Responsibilities
- Support the build and execution of end-to-end campaign processes across all UK marketing channels.
- Maintain and enhance workflow automation, ensuring standardisation and efficiency.
- Support campaign planning and execution by ensuring systems, processes and data flows are operating seamlessly.
- Maintain clean, accurate marketing data and ensure all integrations function correctly.
- Oversee data quality checks, audience segmentation accuracy and lead-routing workflows.
- Partner with global operations teams to ensure UK systems are aligned with global MarTech architecture.
- Manage lead import process and workflow management for efficient distribution to SDRs and commercial teams.
- Identify gaps in processes, workflows, technologies, data and provide recommendations.
- Maintain dashboards and reporting frameworks for UK Marketing performance.
- Analyse multi-channel campaign results, identify trends and translate into actionable recommendations
- Work closely with the Global Manager, Paid Media to run, optimise and scale UK paid search campaigns
- Execute ongoing ad copy testing, landing page alignment and audience refinement
- Monitor campaign performance to maximise ROI, ROAS, conversion quality and overall efficiency.
- Produce regular performance reports with insights on CTR, CPA, conversions, budgets and recommended next steps
- Work with the Global Manager, Paid Media to identify local growth opportunities and propose enhancements to global paid search strategies.
Requirements
- A degree, or equivalent level qualification, in Marketing, or a Marketing-related field.
- 2 years' experience in Marketing Operations
- Hands on experience with Google Ads and paid search optimisation
- Strong analytical mindset with ability to interpret data and present insights clearly
- Proficiency with CRM / marketing automation tools (e.g., HubSpot, Marketo, Salesforce). Experience working with Salesforce is a plus, but not required
- Deep analytical mindset and experience with the ability to integrate and analyze data across various data sources
- Excellent communication and stakeholder management skills, both written and verbal.
- Self-starter with a growth mindset, able to prioritise, adapt and act with urgency.
- Excellent time management and organisational skills with experience managing multiple projects.
Benefits
- Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
- We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
- Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
- We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
- We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
- Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
- We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
Job title
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