GTM Strategy & Operations Lead overseeing the design and execution of Plaid’s Variable Incentives Programs across all GTM roles. Collaborating with stakeholders to optimize effectiveness and business performance.
About the role
- Product Manager managing operational and commercial delivery for Fixed Prize Games. Collaborating across teams to engage players and grow product performance.
Responsibilities
- Own the operational planning and day-to-day delivery of Set for Life and Thunderball.
- Monitor performance across sales, participation, and engagement metrics, flagging risks and opportunities.
- Collaborate with Commercial Finance on forecasting, promotional impact modelling, and performance tracking.
- Propose and implement changes that optimise frequency, appeal, or playability.
- Partner with the Senior Marketing Manager and Campaign Planner to align campaigns with product goals and mechanics.
- Provide inputs to promotional strategy, ensuring activity is achievable, coherent, and player-relevant
- Lead pre- and post-campaign product reviews, with insight-backed evaluation of impact on performance.
- Identify behavioural nudges and moments to enhance player engagement across the lifecycle.
- Lead the development of weekly trading packs that not only tell the ‘what’, but the ‘why’ and ‘what’s next.
- Maintain all required documentation and approval processes for draws, promotions, and product changes.
- Work with Regulatory, Legal, and Compliance teams to ensure all games meet Positive Play and regulatory requirements.
- Lead product governance processes for any changes, adjustments, or GTM readiness reviews.
- Support the development of seasonal or event-led game concepts in partnership with the Innovation team.
- Lead product-side GTM readiness, including scoping, testing input, operational planning, and launch support.
- Assist in business case and license application development for new formats or product extension.
- Ensure smooth BAU transition and future roadmap planning for new games.
- Use player data, insight, and journey mapping to improve how products are experienced across digital and retail.
- Brief and collaborate with Retail and Digital teams on execution requirements.
- Contribute to player journey enhancements that reduce friction and deepen connection.
- Align product delivery to player segments — from habitual to light or seasonal players.
Requirements
- Demonstrable experience product management, category marketing, or commercial planning.
- Strong track record of delivering product lifecycle management in a consumer-facing environment.
- Comfort with regulated environments, governance processes, and stakeholder engagement.
- Experience working with cross-functional teams, especially Marketing, Legal, and Operations.
- Insight-led decision-making, strong comfort with data, behavioural analysis, and scenario planning.
- Background in gaming, FMCG, or entertainment
Benefits
- Company bonus scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Complimentary Private Medical
- Life Assurance
- Enhanced Maternity & Paternity leave
- £500 wellness allowance
- Access to nutritional advisor and personal trainers
- Discounted Health Assessments
- Complimentary Financial coaching
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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