Hybrid Manager, Data & Analytics

at Allied Global Marketing

• Job title: Manager, Data & Analytics
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $80,000 - $100,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Python, Tableau
• Location requirements: Hybrid, New York City, United States

About the role

• Manage data and analytics strategies for diverse sports clients. Support sponsorship measurement and valuation across multiple partnerships and internal teams.

Responsibilities

• Support the development and execution of sponsorship measurement plans and analytical frameworks across multiple clients, properties, and partnership types
• Conduct sponsorship asset valuations for brands, teams, leagues, events, and talent partnerships, leveraging media exposure data, sponsorship benchmarks, and internal valuation models
• Execute custom sponsorship measurement initiatives, including media exposure tracking, brand impact (survey-based) analysis, and ROI/business impact assessments
• Manage day-to-day analytics workstreams across concurrent projects, including data collection, vendor coordination, analysis, and reporting
• Partner with internal teams and external vendors to support quantitative and qualitative research initiatives tied to advisory, sales, and representation efforts
• Collaborate cross-functionally with Creative, Brand Strategy, Partnerships, and Sales teams to integrate insights into pitches, renewals, and go-to-market strategies
• Prepare and contribute to client-facing and internal presentations, performance readouts, and strategic materials that clearly communicate insights and implications
• Provide ongoing research and industry intelligence support to internal stakeholders, including market trends, category benchmarks, valuation norms, and sponsorship best practices
• Monitor industry trends, emerging analytics tools, and evolving measurement standards to ensure clients and colleagues receive best-in-class sponsorship intelligence
• Contribute to the continued development and documentation of analytics best practices, tools, and processes across the agency

Requirements

• 4–6 years of experience in sports marketing analytics, sponsorship measurement, or related roles within an agency, brand, property, talent, or research environment
• Strong working knowledge of sponsorship valuation methodologies, including cross-channel media exposure analysis and benchmarking (hands-on valuation experience required)
• Experience working with media measurement vendors (e.g., Nielsen, Relo Metrics, Blinkfire) and industry intelligence platforms (e.g., SponsorUnited, GlobalData)
• Solid quantitative and analytical skills, with experience managing and interpreting complex datasets across multiple projects
• Experience supporting brand health studies, sponsorship effectiveness analyses, and ROI modeling
• Strong communication and storytelling skills, with the ability to translate data into clear insights for both client-facing and internal audiences
• Ability to manage multiple priorities in a fast-paced, client-service environment
• Familiarity with data analysis, visualization, and reporting tools (e.g., Excel, Tableau, Power BI, SPSS, R, or Python)
• Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field; advanced degree is a plus.

Benefits

• Vision
• Medical
• Dental
• Commuter Benefits