Territory Business Manager responsible for achieving sales targets and managing distributor relationships in the agro-input sector. Driving market penetration and ensuring effective execution of sales strategies.
Responsibilities
Lead DG, ensuring liquidation targets while acting as a knowledge hub on crop, pest, competition, and farmer practices for their territory.
Work on segmentation, targeting, positioning, and preseason planning, ensuring execution of liquidation strategies.
Drive sales through distributors and retailers, ensuring market penetration, share growth, and service excellence.
Track distributor/retailer performance vs. POs, manage collections, and reconcile accounts.
Monitor and consolidate product movement from distributor to retailer to farmer, ensuring accurate reporting of liquidation, inventory, and sales data.
Strengthen distributor/retailer relationships, implement national programs, enforce trade discipline, manage stock returns, and communicate pricing and schemes.
Liaise with KVKs, government agencies, and Agri. Dept. officials to drive local coordination.
Work closely with ZDCLs & ZBMs for seamless execution of DG activities and regularly update the sales team.
Collaborate with the NC team to identify hotspots and connect farmers to VPDs.
Supervise key DG activities, including farmer meetings and field days, ensuring strong market engagement.
Requirements
Bachelor's / Master’s Degree in Agriculture
3 to 7 years’ experience in agro-input industry
Good communication -oral and written- in both English and local language
Excellent interpersonal skills
Capability to achieve sales targets, by still retaining control on the market
Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating the advantages of our margins and schemes to the retailers and Distributors.
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