E - commerce Specialist managing and optimizing the presence and performance across Japanese online marketplaces for Koala. Executing strategies to drive revenue growth and enhance brand visibility.
About the role
- Ecommerce Analyst responsible for analyzing consumer behavior and website performance for Allegiant. Improving ecommerce experience through data-driven recommendations and collaboration with teams.
Responsibilities
- Analyze and optimize online sales strategies.
- Evaluate consumer behavior and website performance to identify areas for improvement across the entire ecommerce experience.
- Analyze data to develop insights into consumer behavior and improve website design, layout, and product descriptions.
- Use analytics tools like Google Analytics and A/B testing to measure the effectiveness of campaigns and make data-driven recommendations to increase conversion rates.
- Work closely with cross-functional teams to ensure that the website aligns with marketing, sales, and product goals.
Requirements
- Combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check.
- Education: Bachelor’s Degree
- Education Details: Bachelor’s degree in business, marketing, E-Commerce, IT, or a related field.
- Years of Experience: Minimum three (3) years of experience as an e-commerce analyst or in a similar e-commerce or digital marketing role.
- Experience with ecommerce and AWS platforms.
- Proficient with site tagging and privacy regulation adherence/best practices.
- Excellent analytical skills and proficiency with CRM software and MS Excel.
- Knowledge of UX/UI principles and how they impact online sales.
- Familiarity with SEO principles.
- Expertise in A/B & multivariate testing/best practices.
- Preferred Requirements: Experience with Dynatrace platform.
- Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
- Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry.
- Solid communication and organizational skills, with the ability to manage multiple projects simultaneously.
- Analytical mindset with the ability to derive actionable insights from data.
- Familiarity with e-commerce trends such as personalization, chatbots, or AI-driven shopping experiences.
- Capacity to work with large datasets.
Benefits
- Profit Sharing
- Medical/Dental/Vision/Life/ Disability Insurance
- Medical Travel Reimbursement
- Legal, Identity and Pet Insurance
- 401K with an employer match
- Employee Stock Purchase Plan
- Employee Assistance Program
- Tuition Reimbursement
- Flight Benefits
- Paid vacation, holidays, and sick time
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