Hybrid E-Commerce Web Optimization Analyst

at Allegiant

• Job title: E-Commerce Web Optimization Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $65,000 - $82,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: AWS
• Location requirements: Hybrid, Las Vegas, United States

About the role

• Ecommerce Analyst responsible for analyzing consumer behavior and website performance for Allegiant. Improving ecommerce experience through data-driven recommendations and collaboration with teams.

Responsibilities

• Analyze and optimize online sales strategies.
• Evaluate consumer behavior and website performance to identify areas for improvement across the entire ecommerce experience.
• Analyze data to develop insights into consumer behavior and improve website design, layout, and product descriptions.
• Use analytics tools like Google Analytics and A/B testing to measure the effectiveness of campaigns and make data-driven recommendations to increase conversion rates.
• Work closely with cross-functional teams to ensure that the website aligns with marketing, sales, and product goals.

Requirements

• Combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check.
• Education:  Bachelor’s Degree
• Education Details:  Bachelor’s degree in business, marketing, E-Commerce, IT, or a related field.
• Years of Experience:  Minimum three (3) years of experience as an e-commerce analyst or in a similar e-commerce or digital marketing role.
• Experience with ecommerce and AWS platforms.
• Proficient with site tagging and privacy regulation adherence/best practices.
• Excellent analytical skills and proficiency with CRM software and MS Excel.
• Knowledge of UX/UI principles and how they impact online sales.
• Familiarity with SEO principles.
• Expertise in A/B & multivariate testing/best practices.
• Preferred Requirements: Experience with Dynatrace platform.
• Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
• Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry.
• Solid communication and organizational skills, with the ability to manage multiple projects simultaneously.
• Analytical mindset with the ability to derive actionable insights from data.
• Familiarity with e-commerce trends such as personalization, chatbots, or AI-driven shopping experiences.
• Capacity to work with large datasets.

Benefits

• Profit Sharing
• Medical/Dental/Vision/Life/ Disability Insurance
• Medical Travel Reimbursement
• Legal, Identity and Pet Insurance
• 401K with an employer match
• Employee Stock Purchase Plan
• Employee Assistance Program
• Tuition Reimbursement
• Flight Benefits
• Paid vacation, holidays, and sick time