Ecommerce Analyst responsible for analyzing consumer behavior and website performance for Allegiant. Improving ecommerce experience through data-driven recommendations and collaboration with teams.
Responsibilities
Analyze and optimize online sales strategies.
Evaluate consumer behavior and website performance to identify areas for improvement across the entire ecommerce experience.
Analyze data to develop insights into consumer behavior and improve website design, layout, and product descriptions.
Use analytics tools like Google Analytics and A/B testing to measure the effectiveness of campaigns and make data-driven recommendations to increase conversion rates.
Work closely with cross-functional teams to ensure that the website aligns with marketing, sales, and product goals.
Requirements
Combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check.
Education: Bachelor’s Degree
Education Details: Bachelor’s degree in business, marketing, E-Commerce, IT, or a related field.
Years of Experience: Minimum three (3) years of experience as an e-commerce analyst or in a similar e-commerce or digital marketing role.
Experience with ecommerce and AWS platforms.
Proficient with site tagging and privacy regulation adherence/best practices.
Excellent analytical skills and proficiency with CRM software and MS Excel.
Knowledge of UX/UI principles and how they impact online sales.
Familiarity with SEO principles.
Expertise in A/B & multivariate testing/best practices.
Preferred Requirements: Experience with Dynatrace platform.
Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry.
Solid communication and organizational skills, with the ability to manage multiple projects simultaneously.
Analytical mindset with the ability to derive actionable insights from data.
Familiarity with e-commerce trends such as personalization, chatbots, or AI-driven shopping experiences.
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