Media Analyst at Adtail, a digital marketing agency creating and optimizing media campaigns. Focus on performance and client objectives with a supportive and dynamic environment.
Responsibilities
Responsible for the daily monitoring of account budgets and targets using publisher/platform tools and spreadsheets, aiming to maintain control and gather insights to support decision-making for the project;
Creation and optimization of performance and/or branding media campaigns with the objective of delivering the results established by the client;
Responsible for following the client’s daily workflow and maintaining contact with clients via email and chat to stay aligned and obtain information for the project;
Development of media plans according to the client brief or by identifying new investment opportunities;
Preparation of campaign performance reports (daily, biweekly and/or monthly) through analysis of results obtained from media tools;
Reviewing and monitoring accounts weekly using analytics/tools, aiming to apply best practices across projects and ensure correct communication;
Participate in required trainings for professional development and keep Google Ads certifications (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.
Requirements
Advanced knowledge of core media KPIs to evaluate overall results, understand the influence of one metric on another, and support decisions based on that analysis;
Advanced knowledge of Google Ads, Google Analytics and Facebook Ads for creating, optimizing and evaluating all types of campaigns, with mastery of best practices;
Intermediate knowledge of Workspace for producing reports and presentations;
Intermediate knowledge of Project Management to lead accounts and take necessary actions to achieve all targets; holding up-to-date Google Ads certifications.
Benefits
Meal and food allowance with a fixed monthly amount (Flash Card);
Home office allowance of BRL 300 per month for you to use as you prefer across home office expenses or other categories such as culture, education or mobility (Flash Card);
Day off;
TotalPass access;
Health insurance;
Dental plan;
Childcare assistance;
Extended maternity leave;
Extended paternity leave;
Life insurance;
Adtail Academy - training for soft skills and hard skills development;
Partnership with Open English - up to 40% discount on courses;
Partnership with FECAP - 10% discount for undergraduate, postgraduate and MBA courses and 20% discount for Master’s programs;
Partnership with PUCRS - 10% discount for postgraduate courses and certifications;
Partnership with FIA Business School - 10% to 30% discounts on MBA, postgraduate, undergraduate and extension courses (benefit extends to dependents);
Profit Sharing and Results Participation Program;
Partnership with the CLUDE app (includes unlimited telemedicine consultations with general practitioners, psychologists and nutritionists, plus discounts on medications).
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