About the role

Media Analyst at Adtail optimizing digital marketing campaigns for lead acquisition and branding. Collaborating with clients and conducting performance analysis using various digital channels.

Responsibilities

Responsible for monitoring account budgets and goals daily using publisher tools and spreadsheets, aiming to maintain control and understanding for decision-making on the project;
Creation and optimization of performance and/or branding media campaigns with the goal of delivering the results established by the client;
Responsible for following the client’s daily workflow and maintaining contact with clients via email and chat to keep communication open and gather information for the project;
Development of media plans according to the client brief or by identifying new investment opportunities;
Preparation of campaign performance reports (daily, biweekly and/or monthly) through analysis of results obtained in media tools;
Reviewing and monitoring accounts weekly through tool analysis to apply best practices to projects and ensure correct communication;
Participation in required trainings for development and keeping Google Ads certifications (Fundamentals, Display, Search, Shopping, Video, Mobile and Analytics) and Bing certifications up to date.

Experience in media for lead acquisition
Knowledge of the sales funnel: leads, MQL, SQL, and other KPIs such as CAC and ROAS
Advanced knowledge of key media KPIs: able to evaluate overall results, understand how metrics influence one another, and support decision-making based on these insights
Advanced knowledge of Google Ads, Google Analytics, and Facebook for creation, optimization, and evaluation of all campaign types, with mastery of best practices
Intermediate knowledge of Google Workspace for producing reports and presentations
Intermediate knowledge of Project Management to lead accounts and take necessary actions to achieve all targets
All Google Ads certifications

💳 Meal and food allowance with a fixed monthly amount (Flash Card)
💳 Home office allowance of R$ 200.00 per month to be used as you prefer among home office expenses or other categories such as culture, education, or mobility (Flash Card)
🎁 CRM & Bonus (Flash Card) with discounts at partner stores and restaurants
😎 Reduced working hours on your birthday + Bonus on the Flash Card
🏋🏽‍♂️ Totalpass
🚑 Health insurance
🦷 Dental plan
👶🏼 Childcare assistance
👩🏻‍🍼 Extended maternity leave
👨🏻‍🍼 Extended paternity leave
💙 Life insurance
📚 Adtail Academy - training for development of soft and hard skills
📓 Partnership with Open English - up to 40% discount on courses
🎓 Partnership with FECAP - 10% discount for Undergraduate, Postgraduate and MBA courses and 20% discount for Master’s programs
✏️ Partnership with PUCRS - 10% discount for Postgraduate courses and certifications
📖 Partnership with FIA Business School - 10% to 30% discounts on MBA, postgraduate, undergraduate and extension courses (benefit extends to your dependents)
💰 Profit Sharing and Results Program
🤝 Partnership with the CLUDE app (includes unlimited telemedicine consultations with General Practitioners, Psychology and Nutrition, plus discounts on medications)