Hybrid Senior Product Marketing Manager – TAVR

at Abbott

• Job title: Senior Product Marketing Manager – TAVR
• Job type: Full Time
• Experience level: Senior
• Salary: $111,300 - $222,700 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Plymouth, United States

About the role

• Senior Product Marketing Manager leading downstream marketing efforts for TAVR products at Abbott. Collaborating with sales teams to enhance market awareness and product positioning.

Responsibilities

• The Senior Product Marketing Manager - TAVR, will lead downstream marketing efforts while maintaining US product expertise for TAVR products, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning.
• Provide on-going field support and will focus on growing the market awareness for TAVR and related disease states, including launching new products.
• This position will work closely with the sales team and be responsible for aspects of US strategy implementation including digital strategy and channel execution.
• Success will be measured against sales and margin expectations, sales force competency/knowledge level and development of marketing programs which enhance field and customer experience.
• Maintain in-depth knowledge of US competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Contribute to annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT situation assessment.
• Manage field device demo needs, tracking sales & patient resource utilization, and working with communications manager to manage promotional collateral.
• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
• Manage creative agencies to plan, develop, and execute new US materials.
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
• Drive to deliver Sales, Margin, and key performance metrics for TAVR products.

Requirements

• Prior marketing experience within medical device or healthcare industry.
• Bachelors’ Degree with 4+ years related marketing or product management experience, specifically in TAVI/TAVR.
• MBA with 1+ years of related experience also considered.
• Relevant downstream product marketing experience.
• Ability to travel 30% of the time.
• Able to understand technical and scientific information.
• Able to handle a fast-paced working environment.
• Substantial financial skills, market analysis and advanced communication skills.
• Strong analytical skills as well as written and oral communication skills.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.