Web Manager optimizing Aera’s corporate website as a primary digital expression of our brand. Building, maintaining, and enhancing the website’s performance and user experience.
Responsibilities
Own Aera’s WordPress website end-to-end — including development, updates, and optimizations.
Build new sections, pages, and functionality using HTML, CSS, PHP, and JavaScript.
Develop and customize templates, modules, and components to support evolving marketing needs.
Manage hosting, staging, deployment, and version control through WP Engine.
Ensure site reliability, security, and performance best practices are consistently applied.
Collaborate with internal developers, IT, and third-party agencies to support integrations, new features, and maintenance.
Partner with the design team to translate Figma mockups into pixel-perfect, responsive, and accessible web pages.
Recommend and implement new design elements, layouts, and navigation flows to improve UX and conversion rates.
Own technical and on-page SEO — including site architecture, structured data, and content optimization.
Conduct keyword and performance analysis using Google Search Console, Ahrefs, or SEMrush.
Monitor site speed, crawlability, and indexing; implement optimizations that improve organic visibility.
Leverage large language models (LLMs) such as ChatGPT or Gemini for technical automation.
Build and maintain HubSpot forms, workflows, and landing pages to support campaigns and lead capture.
Work closely with Digital Demand, Product Development, IT, and external vendors to prioritize and execute web initiatives.
Requirements
5+ years of experience developing and managing WordPress websites, ideally in B2B SaaS or technology environments.
Hands-on experience with HubSpot (forms, workflows, landing pages).
Familiarity with Adobe Photoshop, Figma, and responsive design standards.
Experience with LLMs for automation, and awareness of GEO and emerging AI search trends.
Strong analytical mindset with working knowledge of GA4, GTM, and other tracking tools.
Excellent project management, documentation, and cross-functional communication skills.
A proactive, problem-solving mindset — comfortable proposing and executing new ideas.
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