Brand Marketing Executive role at Immediate supporting brand marketing for MadeForMums. Engaging in cross - functional collaborations and ensuring consistent high - impact brand activities.
About the role
- US CDx Lead/HCP Marketing Director at Pfizer managing the launch of Sigvotatug Vedotin. Leading cross-functional teams for market development and strategy execution in oncology.
Responsibilities
- Develop and execute a robust overarching US IB6 market development strategy through cross-functional collaboration
- Develop US CDx launch strategy to prepare for potential biomarker label scenario
- Lead Dx cross-functional team and governance of Dx meetings
- Oversee Dx analytics and insights, including leading and lagging KPIs to ensure launch success
- Execute Dx tactics, with a focus on innovation
- Support HCP/Account marketers with diagnostic-related insights and contribution
- Develop and roll out Dx educational materials and training
- Lead the evolution of unbranded website(s) and other digital assets, drivers, custom programs, unbranded search, develop KPIs for digital key unbranded tactics that will drive launch performance and optimization
- Create and roll out unbranded personal promotional assets
- Unbranded media strategy and execution
- Lead external partnerships in collaboration with OPSA and Public Affairs
- Build and maintain external partnerships with labs, advocacy, professional societies
Requirements
- Bachelor’s degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required
- Demonstrated success executing complex marketing programs with a US launch
- Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
- Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
- Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management
- Strong analytical skills; detail and action oriented; creative
- Experience with product positioning and branding is required
- Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
- Self-motivated and a team player
- Demonstrated analytical skills
- Ability to effectively lead and influence an indirect team
- Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
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