Director of Marketing Strategy at a leading private Christian university overseeing a specialized marketing team. Establishing marketing strategies and enhancing brand recognition in online education.
About the role
- Brand Marketing Executive role at Immediate supporting brand marketing for MadeForMums. Engaging in cross-functional collaborations and ensuring consistent high-impact brand activities.
Responsibilities
- Run Awards entrant logistics and promotional activity across the MadeForMums Awards portfolio (e.g. Toys, School Uniform, Tech, Bathtime), including timelines, submissions and amplification
- Lead the Make It Matter social-cause pillar from a campaign execution perspective, coordinating messaging and activation across site, social, newsletters and PR
- Monitor and report on the performance of brand campaigns, awards and social activity, sharing clear summaries, learnings and recommendations to inform future activity
- Use performance data, audience insight and platform trends to help understand what content and messaging resonates most with our audience, feeding insights back into campaign planning and social execution
- Own day-to-day social content creation for brand and campaign activity, following preset templates, formats and brand guidelines to adapt editorial content for social platforms
- Drive year-round brand visibility, supporting PR moments, industry activity and brand storytelling
- Support strategic partnerships and partner-led campaigns, ensuring activity is delivered on-brand and editorially aligned
- Create social copy, captions and basic visual or video assets to support awards, campaigns, advertising and partnerships
- Work closely with Audience and Community teams to ensure social content is optimised for each platform
- Coordinate delivery across editorial, social, audience and commercial stakeholders to ensure smooth campaign execution
- Maintain campaign trackers, timelines and asset management to ensure activity is delivered accurately and on time
- Ensure all activity adheres to Immediate’s editorial standards and relevant commercial guidelines
Requirements
- Experience in brand marketing, campaign delivery or marketing coordination (media, publishing or content-led environments would be a plus)
- Good understanding of social media platforms and effective content formats by channel
- Strong organisational skills with the ability to manage multiple workstreams at once
- Excellent communication skills and confidence working with a range of stakeholders
- A proactive, detail-oriented mindset with an interest in purpose-led and community-driven brands
- Data-savvy with the ability to create campaign performance reports for stakeholders
- Experience of using Canva
- AI-curious with an appetite to experiment
Benefits
- At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best.
- We care deeply about our people, our local communities and the impact we have on the environment.
- Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
- People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability.
- We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
- Immediate is a place you can grow, be supported, and make a difference.
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