Strategic Marketing Director leading and building a marketing team for a private Christian university. Driving enrollment growth and elevating brand presence in the online division.
KI
Hybrid Director of Marketing Strategy – Online Higher Education
Posted 2 minutes ago
About the role
- Director of Marketing Strategy at a leading private Christian university overseeing a specialized marketing team. Establishing marketing strategies and enhancing brand recognition in online education.
Responsibilities
- Ensure external marketing agencies meet performance standards, deadlines, and deliverables while producing quantifiable outcomes
- Lead, develop, and coach a newly formed marketing team dedicated to the online division
- Act as the central point of contact between marketing operations and online division executives, facilitating ongoing strategic coordination
- Analyze marketing metrics and data to shape strategy, refine campaigns, and present findings to senior leadership
- Create differentiated, full-cycle marketing campaigns that set the organization apart in a saturated market
- Work alongside creative, digital, and communications colleagues to produce promotional assets across print, digital, and additional platforms
- Build and execute holistic marketing strategies combining brand awareness initiatives with performance-driven tactics to increase enrollment and visibility
- Cultivate an environment of innovation, inquisitiveness, and ongoing improvement within the marketing function
- Supervise project parameters, schedules, outputs, and key milestones across several simultaneous efforts
- Convert competitive intelligence and market research into practical campaign approaches
- Steward significant marketing budgets with strong fiscal responsibility and project oversight
Requirements
- Demonstrated success holding external vendors and agency partners to high performance standards
- Strong written and oral communication abilities, including experience presenting to executive leadership and collaborating across departments
- Proficiency in reading dashboards, interpreting analytics, and leveraging campaign data to guide decisions
- Solid project management skills with capacity to juggle multiple sophisticated initiatives at once
- 5–7+ years of strategic marketing experience with documented, quantifiable achievements in lead generation, revenue growth, brand development, or market expansion
- Hands-on experience with both brand-building (awareness, top-of-funnel) and results-oriented (lead generation, conversion) marketing approaches
- Ability to operate autonomously, manage competing priorities in a dynamic setting, and adjust to shifting organizational requirements
- Experience overseeing or shaping substantial marketing budgets
- Proven capability to conceptualize and deliver comprehensive marketing campaigns from inception to completion
- Exceptional organizational skills with sharp attention to detail, timelines, and quality of deliverables
- Preferred: Background in higher education marketing (sector-specific experience is highly valued)
- Bachelor's degree in Marketing, Business, Communications, or related discipline; graduate degree preferred
- History of recruiting, developing, and managing marketing teams
- Experience across diverse industries or verticals, showcasing flexibility
- Prior work in smaller organizations or startups with direct executive access and strategic accountability
- Working knowledge of CRM platforms, marketing automation tools, and campaign management systems
- Blend of agency and corporate/in-house marketing experience
Benefits
- Comprehensive benefits package including healthcare and retirement plans
- Generous paid time off and vacation schedule
- Mission-driven work environment with strong work-life balance
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