Director of Marketing Strategy at a leading private Christian university overseeing a specialized marketing team. Establishing marketing strategies and enhancing brand recognition in online education.
About the role
- Marketing Executive focused on performance-driven campaigns at TopCashback, a major cashback service provider. Collaborating with teams to enhance member acquisition through digital channels.
Responsibilities
- Manage and optimise direct response campaigns across:
- Paid social platforms (e.g. Meta, TikTok)
- Web search (e.g. Google Search, Bing)
- App search and app acquisition campaigns
- Support the planning and delivery of campaigns against acquisition and CPA targets
- Generate campaign and promotion ideas to drive efficient member acquisition
- Regularly analyse performance and produce clear, actionable reports
- Optimise bids, budgets, targeting, creative and funnels based on performance data
- Ensure new member journeys are optimised from click through to sign-up
- Work closely with design, marketing and PR teams to deliver accurate, compelling messaging
- Apply performance marketing best practice across other channels and campaigns when required
- Monitor key performance metrics including CPA, conversion rate, ROAS and member quality
- Use data and insights to recommend improvements and new opportunities
- Support reporting using tools such as platform dashboards, BI software and Excel
Requirements
- Previous experience in a digital performance or direct response marketing role
- Hands-on experience managing paid digital campaigns (2-3 years minimum)
- Analytical skills with the ability to use data to improve performance
- Experience with marketing reporting and working towards cost-per-conversion goals
- Clear written and verbal communication skills
- Attention to detail, particularly in marketing messaging and campaign setup
- Experience with app-focused acquisition campaigns (Desirable)
- Familiarity with mobile measurement platforms (Desirable)
- Results-driven with a proactive approach to finding growth opportunities
- Comfortable working in a fast-paced, evolving environment
- Relationship-building skills and confidence working with multiple stakeholders
- Organised, adaptable and able to manage multiple priorities
- Curious mindset with a willingness to test, learn and improve
Benefits
- 31 days holiday including flexible Bank holidays. Plus loyalty holiday after 1 & 2 years’ service. Ability to buy and sell holidays
- Private medical cover (Vitality) with access to online GP service, free coffees, cinema tickets, discounted gym membership
- Medicash health cash plan, Income protection & life assurance
- Enhanced family related leave
- Flexibility - we understand you don't want to miss the first day back to school or that important appointment for a loved one
- Companywide pay review each year
- Extensive training menu and e-learning library available to all employees
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Strategic Marketing Director leading and building a marketing team for a private Christian university. Driving enrollment growth and elevating brand presence in the online division.
Marketing Executive at International SOS creating compelling visual assets for marketing and communications projects. Collaborating with various stakeholders to manage design and production of marketing materials.
Head of Marketing leading marketing and growth strategies for Niural. Building performance channels and brand identity in global workforce management sector.
Commercial Marketing Executive responsible for driving brand growth through trade engagements. Working in Scotland & Manchester to coordinate marketing strategies and partnerships with customers.
Director of Marketing at Arkansas Talent Group, leading communication strategy and brand presence across channels. Managing PR, vendor relations, and comprehensive marketing initiatives.
Marketing Director leading Avolution’s global marketing efforts. Implementing HubSpot Marketing Hub to drive pipeline growth and scale ARR in a B2B SaaS context.
Director of Marketing & Growth at CAF Outdoor Cleaning responsible for marketing strategy and demand generation. Leading marketing initiatives to elevate brand presence and achieving growth in the U.S. and Europe.
Marketing Executive responsible for executing marketing strategies for a Tax & Legal company. Involves content creation, campaign monitoring, and stakeholder collaboration.
Sr. Director of Marketing responsible for full marketing strategy at Curbee, a mobile service technology provider. Leading brand, messaging, and go - to - market efforts, driving revenue growth, and managing teams.