Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- Director of Marketing at Arkansas Talent Group, leading communication strategy and brand presence across channels. Managing PR, vendor relations, and comprehensive marketing initiatives.
Responsibilities
- Develop and execute comprehensive internal and external communication strategies.
- Oversee public relations efforts, including messaging, media coordination, and reputation management.
- Ensure consistent brand voice, tone, and positioning across all communication channels.
- Manage relationships with multiple external agencies and vendor partners, ensuring performance, alignment, and cost-effectiveness.
- Serve as the primary point of contact with partners, coordinating messaging and initiatives related to website content management.
- Align vendor and partner deliverables with organizational objectives and timelines.
- Develop and execute social and content strategies that support stakeholder-specific marketing objectives, ensuring timely delivery.
- Create, manage, and deploy content and campaigns across digital and social platforms, maintaining brand consistency.
- Monitor performance metrics and adjust strategies based on insights and trends.
- Direct the development of customized marketing and communications materials tailored to clients, brokers, members, providers, and internal stakeholders.
- Ensure all collateral is compliant, on-brand, and aligned with audience needs.
- Collaborate with internal teams to identify communication needs and deliver effective materials.
- Partner with executive leadership and cross-functional teams to support organizational priorities.
- Provide strategic guidance on communications best practices.
- Manage budgets, timelines, and priorities across multiple initiatives.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred
- 5+ years of experience in communications, marketing, or public relations, with proven experience executing integrated campaigns across digital, social, web, and traditional channels
- Proven experience creating and managing engaging social media and web content
- Proven experience managing multiple external vendors and strategic partnerships in achieving goals within budget
- Proven ability to build and maintain strong relationships with external partners, vendors, and agencies
- Strong strategic thinking, decision-making and prioritization skills
- Demonstrated experience developing and executing marketing strategies by stakeholder group
- Excellent written, verbal, and interpersonal communication skills
- Proven ability to operate effectively at multiple organizational levels, including presenting to executive leadership and Boards of Directors while rapidly executing high-priority, time-sensitive initiatives
Benefits
- Competitive compensation, plus bonus
- Excellent healthcare coverage
- Growth opportunities
- Hybrid work environment
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