Director of Marketing & Growth at CAF Outdoor Cleaning responsible for marketing strategy and demand generation. Leading marketing initiatives to elevate brand presence and achieving growth in the U.S. and Europe.
Responsibilities
Lead development and execution of CAF’s marketing strategy, ensuring alignment with company OKRs and long-term growth plans.
Build a predictable lead generation engine supporting Europe and emerging U.S. vertical markets.
Oversee brand positioning and ensure consistent, high-quality messaging across all customer segments and channels.
Manage CAF’s eCommerce growth strategy and collaborate with external and internal partners.
Partner cross-functionally with Sales and Product teams to deliver cohesive go-to-market execution.
Own the marketing budget, forecasting, and ROI reporting to senior leadership.
Manage, coach, and develop a small internal marketing team and external agencies.
Represent CAF at key tradeshows and industry events, including NACS.
Requirements
5+ years in marketing leadership roles, preferably in B2B, industrial, or multi-channel product environments.
Proven success building and executing ROI-driven marketing programs.
Strong expertise in lead generation, digital marketing, and eCommerce optimization.
Demonstrated experience managing agencies, budgets, and cross-functional initiatives.
Exceptional written, verbal, and data-driven communication skills.
Bachelor’s degree in Marketing, Business, or related field.
Strong professionalism, work ethic, and commitment to company success.
Must pass pre-employment drug screening.
Must reside within 15 miles of the CAF office in Maple Valley (98038).
Benefits
Medical, Dental & Vision Insurance
Long-Term Disability
Employee Assistance Program (EAP)
Wellness Reimbursement Program
401(k) Retirement Plan
Performance Bonus Opportunities
Tickets at Work Program
Flexible scheduling when needed
Company social events
Free snacks
Ongoing learning opportunities
Employee recognition for milestones and excellence
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