Social Media Strategist managing iara's social media strategy and content production for a beauty application. Amplifying brand presence through TikTok and Instagram with significant creative input.
About the role
- Trainee Social Media role at trafficdesign GmbH focusing on TikTok and Instagram. Involved in community management, content creation, and insights analysis.
Responsibilities
- Editorial planning: You will learn to convert topics into clear editorial plans, schedule posts, and derive meaningful next steps from social media insights.
- Community management: You’ll listen to comments & DMs, respond in an approachable way, and turn feedback into content ideas that build engagement.
- Trend radar: You’ll scout sounds, memes & creators natively on Instagram & TikTok, assess brand fit, and translate suitable ideas into formats.
- Preparing footage: You’ll turn client material into compact Reels/TikToks — with fitting format, text & sound.
- Reporting: You’ll learn to read social media insights, maintain dashboards, and derive concrete optimizations for social media management.
- Reels/TikToks & Canva: You’ll shape smartphone footage in CapCut and build accompanying snippets in Canva so that look & feel align and the feed remains recognisable.
- Teamplay & workshops: You’ll work with strategy, copy & design, support short decks and communicate learnings clearly.
Requirements
- Social-first mindset: You use TikTok & Instagram daily, know the formats and enjoy translating trends into useful ideas for brands.
- Basic editing skills: You have initial editing experience (e.g. CapCut) — possibly from personal projects — and feel confident preparing short clips cleanly.
- Curiosity & drive: You want to learn social media management end-to-end — from planning through execution to community — ask for feedback and quickly turn impulses into small experiments.
- Communication: You strike a friendly, approachable tone and remain constructive even when giving or receiving criticism.
- Language skills: Perfect German and good English.
Benefits
- Performance with appreciation: Performance matters here — but always with appreciation.
- Work–life balance: Trust-based working hours & work from anywhere — whether office, home or beach vibes 🏝️, you decide!
- Strong clients: Work with well-known brands such as Katjes, funny-frisch, ültje, Deiters, Bübchen & WDR — exciting projects guaranteed!
- Feel-good factor: Free massages, Urban Sports membership & height-adjustable desks — so you can work comfortably 🧖
- Nice extras: Corporate Benefits, meal subsidy, Jobrad & job ticket
- Team vibes: Regular events like ski trips 🏂 or laser tag
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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