Head of Growth at Liven driving user engagement and monetization strategies for a mental wellness app. Overseeing the journey from curiosity to committed subscriber through innovative funnels.
About the role
- Trainee Digital Growth Intern assisting with digital marketing strategies and content creation in Madrid. Skill development in paid social, SEO, and project management tools offered through collaboration.
Responsibilities
- Assist in the execution of Paid Social strategies, supporting ad campaign setup on TikTok, Pinterest, and Meta.
- Upload and optimize ads across platforms to ensure alignment with the different steps of the funnel and their performance goals.
- Provide recommendations for continuous improvement.
- Support the creative process for paid media, newsletters, and website which includes generating detailed briefings to the design team, managing and tracking tasks in Asana, and sharing the final assets with the specific teams.
- Help with the coordination of UGC content to ensure it aligns with brand strategy and performance goals.
- Conduct market research to identify opportunities for continuous improvement in creative assets and messaging.
- Support website optimization efforts, including SEO implementation and ongoing benchmarking for improvements.
- Assist in funnel management, ensuring the website is optimized for conversion and user experience.
- Identify and suggest improvements to enhance the digital customer journey.
Requirements
- Recent graduate in Marketing, Advertising, Communication, Digital Business, or related fields.
- Basic knowledge of paid social advertising platforms (Meta, TikTok, Pinterest).
- Strong and passionate about creativity and design.
- Analytical mindset and attention to detail.
- Interested in SEO, website optimization, and conversion strategies.
- Familiarity with project management tools (having worked with Asana is a plus).
Benefits
- Competitive salary
- Performance-based incentives
- Opportunities for professional growth
- Flexible work environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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