Senior Manager overseeing Franchise Marketing and Marketing Automation at Cruise Planners. Responsible for guiding marketing initiatives to grow franchise sales and travel sales across channels.
About the role
- Growth Marketing Team Lead for Avanquest, overseeing performance initiatives across B2C software portfolio. Focused on integrated growth strategies from awareness to conversion.
Responsibilities
- Develop and implement multi-stage marketing strategies that efficiently move users from awareness to conversion across desktop, mobile, and SaaS products.
- Own the overall health and performance of the funnel, with KPIs covering each stage of the user journey, and implement strategies to optimize them.
- Improve funnel performance through A/B testing, journey mapping, and campaign personalization.
- Collaborate with media, creative, and analytics teams to design and optimize targeted campaigns tailored to TOFU, MOFU, and BOFU stages.
- Analyze drop-off and friction points at each stage of the funnel and propose technical and creative solutions.
- Work with BI and analytics teams to develop dashboards and actionable reporting frameworks across the user journey.
- Develop hypotheses and run structured experiments to validate ideas and optimize messaging, UX, and the media mix.
- Drive and evolve business unit roadmaps, ensuring clarity of priorities, alignment with company objectives, and continuous progress of initiatives.
- Provide leadership and mentorship to junior specialists to support their professional development and strengthen the team's overall capabilities.
Requirements
- 7+ years of experience in growth marketing or performance marketing, with proven expertise in funnel optimization.
- Deep knowledge of growth frameworks (AARRR, Pirate Metrics, TOFU/MOFU/BOFU) and experience applying them at scale.
- Strong analytical skills and proficiency with GA4, Power BI, or similar platforms.
- Hands-on experience managing acquisition campaigns (paid search, social, programmatic).
- Familiarity with SEO, CRO, and lifecycle marketing tactics to support mid- and bottom-funnel growth.
- Excellent project management skills and ability to work cross-functionally with product, design, content, and engineering.
- Comfortable in a fast-paced, multi-product, data-driven environment.
- Strategic thinker with strong attention to detail and execution.
Benefits
- Compensation that reflects your value.
- Competitive company benefits.
- We are committed to maximizing your potential and supporting your professional development.
- Opportunities to collaborate with local and international teams.
- A fully flexible work environment and work–life balance.
- A friendly, collaborative professional atmosphere where authenticity and well-being are prioritized.
- Hybrid role.
- We value and support diversity.
Job title
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Experience level
Salary
Not specified
Degree requirement
Location requirements
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