PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Develop and implement multi-stage marketing strategies that efficiently move users from awareness to conversion across desktop, mobile, and SaaS products.
- Own the overall health and performance of the funnel, with KPIs covering each stage of the user journey, and implement strategies to optimize them.
- Improve funnel performance through A/B testing, journey mapping, and campaign personalization.
- Collaborate with media, creative, and analytics teams to design and optimize targeted campaigns tailored to TOFU, MOFU, and BOFU stages.
- Analyze drop-off and friction points at each stage of the funnel and propose technical and creative solutions.
- Work with BI and analytics teams to develop dashboards and actionable reporting frameworks across the user journey.
- Develop hypotheses and run structured experiments to validate ideas and optimize messaging, UX, and the media mix.
- Drive and evolve business unit roadmaps, ensuring clarity of priorities, alignment with company objectives, and continuous progress of initiatives.
- Provide leadership and mentorship to junior specialists to support their professional development and strengthen the team's overall capabilities.
Requirements
- 7+ years of experience in growth marketing or performance marketing, with proven expertise in funnel optimization.
- Deep knowledge of growth frameworks (AARRR, Pirate Metrics, TOFU/MOFU/BOFU) and experience applying them at scale.
- Strong analytical skills and proficiency with GA4, Power BI, or similar platforms.
- Hands-on experience managing acquisition campaigns (paid search, social, programmatic).
- Familiarity with SEO, CRO, and lifecycle marketing tactics to support mid- and bottom-funnel growth.
- Excellent project management skills and ability to work cross-functionally with product, design, content, and engineering.
- Comfortable in a fast-paced, multi-product, data-driven environment.
- Strategic thinker with strong attention to detail and execution.
Benefits
- Compensation that reflects your value.
- Competitive company benefits.
- We are committed to maximizing your potential and supporting your professional development.
- Opportunities to collaborate with local and international teams.
- A fully flexible work environment and work–life balance.
- A friendly, collaborative professional atmosphere where authenticity and well-being are prioritized.
- Hybrid role.
- We value and support diversity.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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