PR
PrometheanSenior Social Media Manager
Sr. Social Media Manager developing and implementing the global social media strategy for Promethean's edtech solutions. Engaging audiences and monitoring brand visibility across platforms.
About the role
- Lead ShiftCare’s social presence and storytelling across LinkedIn, TikTok, Meta and emerging platforms
- Own content planning, scheduling, publishing, and audience engagement (posts, stories, reels, video)
- Align global content pillars and campaigns across Australia, United States, United Kingdom, and Canada, tailoring to local markets
- Collaborate with Head of Marketing, creative and content teams to translate campaigns into social-first assets
- Build and maintain a content calendar aligned to campaigns, events, newsletters, and lead generation initiatives
- Manage EDM audience segmentation, campaign setup, automation, and reporting across customer and prospect databases
- Coordinate and send internal email campaigns including monthly newsletters and product updates
- Support partner-led EDM campaigns such as third-party post-event communications and webinar follow-ups
- Engage with audiences, respond to comments, and foster community conversations
- Analyse performance metrics, produce reports, and use insights to improve engagement and ROI across social and email
- Experiment with new formats, trends, and AI tools; support paid social strategy and provide creative asset input
- Maintain and evolve ShiftCare social brand voice and visual identity
- Work in a fast-paced, lean marketing team with high autonomy and responsibility for measurable results
Requirements
- 3+ years of social media management experience, ideally in B2B marketing or SaaS
- Proven experience growing social channels and executing campaigns with measurable impact
- Strong copywriting and content creation skills, including video and graphics
- Demonstrated experience managing your own social channels and building an engaged following
- Experience with social management tools (e.g., Hootsuite, Buffer, Sprout Social, or native platform tools)
- Proficiency in Canva, Figma, or similar design tools for quick asset creation
- Hands-on experience with EDM platforms (e.g., HubSpot, Mailchimp, Campaign Monitor) including segmentation, automation, and reporting
- Understanding of paid social advertising and optimisation across LinkedIn, Meta, and other platforms
- Experience aligning global themes and adapting content for regional audiences across multiple markets
- Analytical mindset with ability to interpret metrics and optimise campaigns across both social and email
- Comfortable working in a fast-paced, lean marketing team
- Bonus: basic video editing skills, experience with LinkedIn Ads, Meta Ads, or TikTok Ads, AI content creation tools
- Degree or diploma in Marketing, Communications, Digital Media, or similar
Job title
Job type
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Not specified
Degree requirement
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PR
PrometheanSenior Social Media Manager
Sr. Social Media Manager managing global social media strategy for Promethean. Driving engagement and brand awareness through impactful campaigns across various platforms.
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