PR
PrometheanSenior Social Media Manager
Sr. Social Media Manager developing and implementing the global social media strategy for Promethean's edtech solutions. Engaging audiences and monitoring brand visibility across platforms.
About the role
- Develop and execute data-driven social media strategies aligned with company goals, ensuring collaboration with the creative agency and alignment with Betano's mission of becoming the most entertaining and trusted betting brand
- Manage and optimize the social media calendar, streamlining content review and tracking performance through pre-approved visuals and strategic alignment
- Oversee organic social media campaigns, focusing on brand awareness, audience engagement, and community building, while leveraging Betano’s Social Media pillars
- Utilize analytics tools (e.g., Sprout, Brandwatch) to track and measure the performance of social media campaigns across different channels; report on key metrics such as reach, engagement, and conversions; optimize content and strategy based on data insights and create monthly reports to evaluate content performance
- Lead influencer marketing strategy, focusing on high-value collaborations and strategic partnerships with ambassadors and content creators to enhance reach, credibility, and engagement
- Implement locally driven activations and daily content strategies, ensuring alignment with Betano's global content framework
- Monitor growth, engagement, and sentiment metrics, leveraging social listening to understand consumer trust and adjust strategies accordingly
- Stay up-to-date with social media trends, viral content, and emerging platforms, fostering innovation and real-time engagement to maintain cultural relevance
- Collaborate closely with marketing, CRM, and sponsorship teams to ensure that social media efforts align with broader business objectives
Requirements
- 4+ years of experience in social media management, content marketing, or digital strategy, preferably within sports, gaming, or entertainment industries and executing complex digital marketing campaigns
- Educational background in Marketing, Communications, or Digital Media (Master’s preferred)
- Genuine passion in sports is a must-have
- Native Ghanaian and excellent command of the English language
- Proven experience in developing and executing social media strategies focused on engagement, audience growth, and brand awareness
- Hands-on knowledge of social media management and analytics tools, including Sprout, Brandwatch, Hootsuite, and Google Analytics
- Demonstrated experience in leading influencer collaborations and leveraging them for content amplification
- Strong communication and writing skills, with the ability to craft engaging, platform-specific content
- Ability to adapt quickly to social trends and oversee real-time social engagement, including crisis communication when needed
- Proven experience in collaborating with cross-functional departments, and optimizing community management through social listening
- Strong organizational and multitasking abilities, with a strategic mindset to align social media efforts with business objectives
- Familiarity with AI-powered content creation and optimization, including automated data insights for strategic decision-making
Benefits
- A buddy will support you with your onboarding
- Commuting allowance
- Competitive pay & bonus scheme
- Developmental 360° feedback framework
- Hybrid way of working
- Monthly meal allowance
- Private health insurance for you & your family
- Unlimited access to Udemy & continuous training
Job title
Job type
Experience level
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Not specified
Degree requirement
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PR
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