Lead, Outdoor Social Media strategy for Under Armour's Outdoor, Fishing, and Freedom categories. Manage content creation and community engagement across multiple platforms, driving brand affinity.
About the role
- Social Media Communications Officer for SOS Mediterranee, focusing on digital strategy and community engagement. Develop and implement social media campaigns to support humanitarian missions from Berlin.
Responsibilities
- Develop and implement a comprehensive social media strategy for all relevant platforms (including YouTube, Facebook, Instagram, Twitter/X, Bluesky)
- Create and manage content (text, images, video, etc.), both produced in-house and based on material from the Operations Department responsible for missions
- Continuously monitor current social media trends, tools and best practices to further develop our work
- Active community management: timely, professional responses to comments and messages
- Increase engagement
- Participate in the network-wide Social Media working group and represent the German team
- Maintain and continuously expand the social media presence with a consistent brand identity and clear communication across all channels
- Monitor, analyze and report relevant performance metrics (KPIs) for channels and derive concrete recommendations for action
- Close cross-team collaboration to align social media activities with overarching communication and campaign objectives
Requirements
- Creativity and a strong sense for design and content production
- Strong intuition for trends and how to reach audiences emotionally—ideally with measurable results
- Strong editorial skills, strategic thinking, and solid understanding of engagement mechanisms
- Ability to think strategically and make data-driven decisions to optimize social media strategy
- Experience analyzing social media KPIs and deriving actionable recommendations
- Knowledge of search engine optimization (SEO) principles and an innovative mindset
- Deep understanding of platform logics, algorithms, and social media best practices
- Understanding of social search and social indexing
- Knowledge of humanitarian assistance, particularly migration
- Solid professional experience in digital communications or social media, ideally in a non-profit organization or an organization with social impact
- Experience developing content formats with a focus on video
- Excellent German language skills (writing, communication, grammar and spelling)
- Very good command of English (spoken and written)
- Proficiency with desktop-publishing/tools for creating digital content (Canva, Photoshop, Premiere, InDesign, DaVinci Resolve, etc.)
- Confident use of social media tools such as Hootsuite, Metricool, and common social media apps
- Experience with Microsoft Teams and Trello is a plus
- Responsive and able to multitask
- Ability to work independently and coordinate projects
- Team player with a willingness to support colleagues
Benefits
- Meaningful work in a young, dynamic team
- Flat hierarchies and plenty of room to contribute your own ideas
- Flexible working hours and the possibility to work from home
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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