Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media and Influencer Manager for fintech client driving branding and social media strategies. Overseeing influencer partnerships and performance monitoring in a hybrid work environment.
Responsibilities
- Create detailed social media strategies for the marketing division, taking into account audience profiles, platform characteristics and overall marketing objectives.**
- Lead initiatives related to the Group's overall branding presence across digital platforms.**
- Execute employer branding activities, promoting the company culture and employee experience.**
- Create and regularly update social media calendars.**
- Post the content on various social media platforms.**
- Demonstrate excellent knowledge of social media platforms such as Facebook, Instagram, TikTok, LinkedIn and X.**
- Brief the team responsible for delivering social media content.**
- Create content for all social media platforms when needed.**
- Own the entire influencer lifecycle: strategy, budget allocation, selection, negotiation, and contract execution with influencers, agencies and partners.**
- Build and maintain long-term relationships with influencers to drive engaging content, brand visibility and performance results.**
- Monitor key performance indicators (KPIs) for social media performance.**
- Monitor analytics and react in a timely manner to optimize performance.**
- Create reports about the performance of the Social Media and Influencer collaborations.**
- Monitor social media inboxes closely and respond to inquiries promptly.**
- Plan and execute social media and influencer campaigns and promotions to drive brand awareness, engagement and conversions.**
- Collaborate with cross-functional teams to align campaign messaging and objectives.
Requirements
- A bachelor's degree in Marketing, Communications, Journalism, or a related field is required.**
- 3 -5 years of experience in social media / influencer management or a related role, with experience in the fintech industry considered a plus.
- Strategic Thinking:** Ability to develop comprehensive social media and influencer strategies aligned with business goals.**
- Content Creation:** Strong writing, editing and visual storytelling skills are necessary for creating engaging social media content.**
- Analytical Skills:** Strong ability to analyze social media metrics and derive actionable insights.**
- Communication Skills:** Excellent written and verbal communication skills.**
- Project Management:** Strong organizational skills to manage multiple tasks and meet deadlines.**
- Creativity:** Innovative thinking and ability to propose new ideas and strategies.**
- Technical Proficiency:** Familiarity with social media management tools and analytics platforms. ( Facebook, X, Instagram, Linkedin, Tik Tok, GA4, Google Ads)**
- Customer Engagement:** Skill in engaging with the audience and handling inquiries professionally.**
Benefits
- Annual Discretionary Bonus**
- 21 Days Annual Leave**
- Health & Dental Coverage**
- 5 Paid Sick Days**
- Flexible Working Hours**
- Work From Home Option**
- Early Out on Fridays**
- Long Weekend Leave **
- Maternity & Paternity Top-Up Allowance**
- Complimentary Lunch at the office**
- Company Laptop provided
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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