Social Media Manager developing and managing social media for a healthcare company. Focusing on recruiting and employer branding within the health sector.
Responsibilities
Social media recruiting.
Employer branding.
Personnel marketing.
Management and further development of the corporate group's social media channels with a clear focus on recruiting and talent acquisition.
Planning and implementation of campaign-based social media recruiting measures.
Conceptualization, production and publishing of video and social media content with a focus on recruiting and sustainable employer presentation.
Development of modern video formats (Reels, short videos, Story formats) that are audience-oriented and authentic.
Close collaboration with HR, Marketing and other departments.
Research into social media and recruiting trends and deriving recommended actions.
Analysis of relevant metrics and continuous optimization of recruiting and social media activities.
Requirements
Relevant training or comparable professional experience in social media, corporate communications, media design or a related field.
Ideally several years of professional experience in social media recruiting and in creating video content, including filming and audio recording, as well as storytelling for social media using relevant tools.
Openness and creativity; independent and constructive working style; quick comprehension; excellent team and communication skills.
A strong sense for social media trends, platforms and target audiences; creative sensibility for language, design and digital formats; reliability, organizational skills, attention to detail and flexibility.
Excellent spoken and written German; good English skills desirable (additional languages an advantage).
Benefits
Secure workplace: The Pflegewerk was founded 35 years ago. Particularly in recent years we have grown steadily, solidly and resiliently. We intend to continue this development. Your job with us is as secure as in almost no other industry.
Financial security: Work in our sector never runs out and skilled professionals have excellent career prospects. For this reason, it is natural for us to fairly compensate your valuable contribution.
Health promotion: We are fully committed to the health of our employees. We therefore strive to ensure that you remain healthy, capable and fit throughout your career and beyond.
Counseling: Sometimes you just need a listening ear. We support you confidentially in all life phases with our own counseling services for personal concerns.
Individual development: Your growth is our goal. Together we design your individual career path according to your goals and our opportunities.
Flexible working time arrangements with a flexitime model and offers via a corporate benefits program.
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