Account Manager at Entain Australia & New Zealand focusing on customer relationships and engagement. Driving high - value client interactions and managing compliance effectively in a hybrid role.
About the role
- Social Commerce Team Lead managing livestream campaigns and driving sales for a prominent eCommerce company. Overseeing operational management and team leadership for successful project execution.
Responsibilities
- Develop and execute livestream strategies to maximize audience engagement and sales conversion.
- Collaborate with Key Account Managers and clients to align livestream objectives with brand goals.
- Identify target audiences and craft content strategies tailored to client products and campaigns.
- Plan and manage livestream schedules, ensuring alignment with peak shopping events (e.g., Double Digit Days, Payday Sales).
- Supervise livestream sessions, providing real-time troubleshooting and ensuring high-quality execution.
- Coordinate with livestream leads to manage hosts, moderators, and production teams to ensure seamless operations.
- Supervise social key account management team to manage and train a team of hosts, moderators, and support staff to deliver exceptional live commerce experiences.
- Set performance KPIs for the team, monitor progress, and provide constructive feedback.
- Track livestream performance metrics (e.g., Enter Room Rate, engagement rate, GMV) and provide actionable insights for improvement.
- Create detailed performance reports for internal stakeholders and clients, highlighting successes and opportunities.
- Analyze competitor strategies and industry trends to refine and enhance live commerce tactics.
- Work closely with the Performance Marketing, Content, and Operations teams to integrate livestream campaigns with broader eCommerce strategies.
- Coordinate with the operations team to ensure real-time updates on inventory and fulfillment during livestreams.
- Liaise with platform representatives (e.g., TikTok, Shopee, Lazada) to stay updated on new features and guidelines.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- At least 3-5 years in live commerce, eCommerce, or digital marketing, with proven success in managing livestream campaigns.
- Strong familiarity with TikTok Shop, Shopee Live, and Lazada Live platforms.
- Demonstrated ability to lead teams and manage high-pressure, fast-paced operations.
- Analytical mindset with experience in using data to drive decisions and improve performance.
- Excellent communication and interpersonal skills, with the ability to work effectively with diverse teams.
- Proficiency in livestream technology, tools, and analytics platforms.
- Strong organizational and multitasking abilities, with attention to detail.
- Creative problem-solving skills to address real-time challenges during livestreams.
- Passion for eCommerce and staying updated on the latest industry trends.
Benefits
- Excellent and competitive compensation package
- Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
- Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform Intrepid University
- You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading brand and ecosystem partners across all categories to shape their presence across all ecommerce platforms in the years to come, and will have a broad view on the latest developments in the South East Asian e-commerce ecosystem
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