Hybrid Senior Revenue Go-to-Market Specialist

at Custom Ink

• Job title: Senior Revenue Go-to-Market Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: $70,000 - $112,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, United States

About the role

• Revenue Go-To-Market Manager enhancing sales performance through strategic planning and cross-functional collaboration at Custom Ink. Leading field events and managing operations across physical locations.

Responsibilities

• Partner with Enablement and Marketing to develop and distribute field-ready sales assets, promotional kits, and toolkits that support customer appointments, events, and go-to-market campaign launches
• Lead the planning and execution of large-scale field events focused on lead generation: Manage logistics, event kit shipping, vendor coordination, swag procurement, and on-site materials
• Forecast event ROI, facilitate Salesforce lead capture, and own post-event reporting
• Maintain an organized inventory of all field event kits and manage national distribution to Field Sales teams
• Keep a centralized calendar and performance log of all events attended, with documented ROI to report out across the org
• Own swag procurement for the Field Revenue team, including sourcing, ordering, and inventory management of branded merchandise for events and team use
• Own physical location operations across co-working and storefront spaces: Manage lease renewals, vendor relationships, maintenance requests, and merchandise assortments
• Coordinate new location buildouts and cross-functional launch planning
• Maintain accurate and up-to-date Google My Business listings and public-facing profiles, including business hours, photos, and customer comments
• Own upkeep of relevant social media channels associated with Field Sales physical locations
• Coordinate new location buildouts and cross-functional launch planning, as well as decommissioning of existing spaces, including lease closures, vendor offboarding, and merchandise removal
• Build and maintain reporting dashboards to track usage of sales assets, field event performance, and overall GTM program adoption and impact

Requirements

• 5-10+ years GTM, field marketing, sales operations, enablement, or similar strategic sales function
• Strong cross-functional project management experience
• Prior event execution or field activation work preferred
• Excellent written and verbal communication skills
• High attention to detail and organizational strength
• Experience with Salesforce, Google Workspace, Zoominfo and other marketing tools (preferred)

Benefits

• Generous Paid Time Off: Flexible policies and major holidays off
• Comprehensive Health Coverage: Medical, dental, and vision through PPO or HDHP
• Wellness Support: Virtual health and mental health services
• Family-Friendly Benefits: Fully paid parental leave, adoption support, and family-building benefits
• Financial Wellness: 401(k) with match, life insurance, and financial coaching
• Professional Development: Access to training programs, certifications, and tuition assistance