Product Marketing Manager crafting market narratives and strategies for a top SaaS publisher. Collaborating with cross - functional teams and driving customer - centric messaging in the legal tech space.
About the role
- Lead the development and execution of Highspot’s vertical go-to-market strategy, especially for Financial Services & Insurance. Collaborate with Sales, Product, and Marketing to drive revenue growth.
Responsibilities
- Build and own the vertical GTM strategy: Define the vision, strategy, and roadmap for how we target and win in key industries, beginning with Financial Services & Insurance.
- Execute analysis to prioritize verticals and measure impact: Go deep on market insights, CRM data, and product truths to identify key opportunities, drive alignment across GTM and Product teams, and assess impact of the strategies.
- Develop vertical playbooks: Partner with Sales and Enablement to build compelling, repeatable sales plays—including personas, pain points, competitive insights, and objection handling.
- Create differentiated messaging and positioning: Craft vertical-specific narratives that resonate with buyers and clearly communicate our value proposition.
- Influence product strategy to win in key verticals: Work closely with the Product team to influence the roadmap, drive specific product requirements, and launch capabilities as appropriate to the market.
- Support full-funnel marketing: Work with campaign, content, and demand teams to translate vertical strategy into high-performing programs and assets.
- Establish thought leadership initiatives: Drive the creation of industry-specific content—blogs, reports, whitepapers, and webinars—to elevate our presence in the market.
- Enable the field: Ensure Sales and Customer Success are equipped with the messaging, training, and tools they need to execute effectively.
Requirements
- 6-8+ years of product marketing or related experience, including leading GTM strategy for vertical markets in B2B SaaS (specifically Financial Services & Insurance).
- Proven success building Financial Services & Insurance and other vertical-specific GTM programs that drive revenue.
- Strong understanding of enterprise sales motions and buyer behavior.
- Exceptional storytelling, communication, and positioning skills.
- Track record of working cross-functionally to align stakeholders and deliver results.
- Strategic thinker who’s also execution-oriented and data-driven.
- Experience influencing product roadmaps based on market needs and trends.
- Comfortable operating in a high-growth, fast-paced environment.
Benefits
- Comprehensive medical, dental, vision, disability, and life benefits
- Health Savings Account (HSA) with employer contribution
- 401(k) Matching with immediate vesting on employer match
- Flexible PTO
- 8 paid holidays and 5 paid days for Annual Holiday Week
- Quarterly Recharge Fridays (paid days off for mental health recharge)
- 18 weeks paid parental leave
- Access to Coaches and Therapists through Modern Health
- 2 volunteer days per year
- Commuting benefits
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