Partner with TA leaders to understand hiring needs and advise on strategic omni-channel campaigns to drive brand awareness and attract talent
Plan, manage, and optimize recruitment marketing campaigns across digital channels and other forms of paid advertising
Analyze and report on campaign performance with a strong data-driven mindset to determine ROI and KPIs, using insights to support strategic decisions and inform future strategy adjustments
Provide employer brand and recruitment marketing subject matter expertise, reviewing recruitment marketing requests, and coaching on high-impact, creative ideas to solve the underlying need
Own the broad lead nurture strategy, designing and implementing large-scale email marketing campaigns within our CRM to support ongoing applicant pipelines
Stay on top of the evolving digital landscape and industry trends to continuously advance our talent attraction strategy and tactics
Lead projects that help scale and enhance our recruitment marketing capabilities, and drive recruitment marketing and talent acquisition enablement
Collaborate and influence without direct authority – you should be comfortable working across levels and geographies of an organization, enjoy being part of a team and working in a global community, and use your expertise and data to help secure buy-in and drive strategic decisions that generate positive outcomes and reach KPIs
Requirements
Bachelor’s Degree in Marketing, Communications, Human Resources, Psychology, or related field
Five years of relevant industry experience, including at least 2 years in recruitment marketing
Experience developing and executing strategic recruitment marketing campaigns to target specific candidate personas using omni-channel tactics (paid and organic) – digital media, social, email, programmatic, out-of-home media, etc.
Experience working with a CRM tool to drive lead engagement and nurture
One year of project management experience – must be able to manage various campaigns or projects with different stakeholders and prioritize, plan, execute, and communicate efficiently and effectively
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