Hybrid Senior Recruitment Marketing Specialist

Posted last month

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About the role

  • Partner with TA leaders to understand hiring needs and advise on strategic omni-channel campaigns to drive brand awareness and attract talent
  • Plan, manage, and optimize recruitment marketing campaigns across digital channels and other forms of paid advertising
  • Analyze and report on campaign performance with a strong data-driven mindset to determine ROI and KPIs, using insights to support strategic decisions and inform future strategy adjustments
  • Provide employer brand and recruitment marketing subject matter expertise, reviewing recruitment marketing requests, and coaching on high-impact, creative ideas to solve the underlying need
  • Own the broad lead nurture strategy, designing and implementing large-scale email marketing campaigns within our CRM to support ongoing applicant pipelines
  • Stay on top of the evolving digital landscape and industry trends to continuously advance our talent attraction strategy and tactics
  • Lead projects that help scale and enhance our recruitment marketing capabilities, and drive recruitment marketing and talent acquisition enablement
  • Collaborate and influence without direct authority – you should be comfortable working across levels and geographies of an organization, enjoy being part of a team and working in a global community, and use your expertise and data to help secure buy-in and drive strategic decisions that generate positive outcomes and reach KPIs

Requirements

  • Bachelor’s Degree in Marketing, Communications, Human Resources, Psychology, or related field
  • Five years of relevant industry experience, including at least 2 years in recruitment marketing
  • Experience developing and executing strategic recruitment marketing campaigns to target specific candidate personas using omni-channel tactics (paid and organic) – digital media, social, email, programmatic, out-of-home media, etc.
  • Experience working with a CRM tool to drive lead engagement and nurture
  • One year of project management experience – must be able to manage various campaigns or projects with different stakeholders and prioritize, plan, execute, and communicate efficiently and effectively

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
  • Annual bonus pay based on performance

Job title

Senior Recruitment Marketing Specialist

Job type

Experience level

Senior

Salary

$94,100 - $141,100 per year

Degree requirement

Bachelor's Degree

Location requirements

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