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GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- Act as the bridge between Product and Go-to-Market, turning complex product capabilities into clear, compelling narratives
- Build messaging frameworks by persona, industry, and use case
- Turn market, customer, and competitor insights into strategy
- Create GTM tools like battlecards and objection guides
- Lead GTM planning and execution for product launches
- Develop launch briefs, narratives, assets, and playbooks
- Align Sales & CS readiness with external messaging
- Partner with GTM Enablement on core messaging and collateral
- Ensure consistent, differentiated storytelling across teams
- Support demand gen and customer marketing with positioning
- Create decks, one-pagers, briefs, and web copy tied to outcomes
- Translate technical capabilities (AI, ML, automation) into buyer-ready narratives
- Ground thought leadership in product differentiation
- Build the foundation for scaling product marketing functions
- Collaborate cross-functionally with Product, Sales, Customer Success, and Marketing
Requirements
- 6+ years in B2B SaaS, including 3+ years in product marketing
- Experience in growth-stage SaaS, selling to enterprise buyers
- Proven success driving GTM strategy and product launches
- Skilled at simplifying complex products into clear value props
- Hands-on with sales collateral, web copy, one-pagers, and decks
- Familiar with market research, personas, and competitive intel
- Bonus: Knowledge of AI, insurance, legal tech, or healthcare
- Comfortable working at the intersection of product, sales, CS, and marketing
- Desire and ability to build a product marketing function from the ground up
Benefits
- Flexible hybrid environment with the option to collaborate in-person at our Toronto HQ.
- Modern employee benefits, including health and dental coverage
- Competitive compensation, with valuable stock options
- An opportunity to develop very rapidly in your career
- Access to a learning and professional development fund
- Company events
- Generous Paid Time Off
- Paid Sick Days
- Casual Dress code
- Employee Referral Bonus
- Tuition Assistance
- Plus, many other Recognition Programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
VΕ
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